How would you do App Store Marketing with no budget?
Learnings of the @minimalempires podcast (by @TweetsOfSumit) #36: 1. Search for existing solutions to your problem, test the solutions and define your differentiator. (A thread 🧵)
@minimalempires@TweetsOfSumit 2. Engage with problems in the context of your keywords and help potential users. 3. Choose keywords which are searched for a lot in the App Store and have little competition. (A thread 🧵)
@minimalempires@TweetsOfSumit 4. Actively ask users for a review as soon as the highlight of the app is experienced for the first time. 5. Implement localisation in your app for better ranking.
Side-hustle should be detached from the founder and function without her/him.
A successful side-hustle should be designed to operate independently from its founder, capable of functioning & delivering value even in their absence. (A thread 🧵)
It often entails significant challenges and requires a high level of energy, as you navigate the complexities of shifting your focus and responsibilities.
If you want to balance a career and a side-hustle, the most effective approach is to pursue them sequentially, focusing on one at a time rather than simultaneously juggling both responsibilities.
@minimalempires@TweetsOfSumit 4. Side-hustle should be detached from the founder and function without her/him. 5. Full-time side-hustle requires constant development of the founders.
A USP is a distinct benefit that makes your product or service superior to alternatives. Clearly communicating this advantage to your target audience helps in generating interest, and boosting sales.
Highlight unique features, innovative approaches, or distinctive value propositions that set you apart in the market, thereby attracting customers who seek something different and valuable.
It requires trust, effective communication, and shared goals. Just like a successful marriage, a dedicated founding team is vital for navigating the challenges and achieving long-term success.
What are you doing to make your business a success?
Learnings of the @minimalempires podcast (by @TweetsOfSumit) #34: 1. Pricing has a major impact on the success of your business and can be directly controlled. (A thread 🧵)
@minimalempires@TweetsOfSumit 2. Productise services to decouple revenue from working time. 3. Being in a founding team is like being married. (A thread 🧵)
@minimalempires@TweetsOfSumit 4. Differentiate your business from the competition to avoid being a copy cat. 5. Create and communicate a clear and strong unique selling point.
Being strong physically and mentally is the secret sauce to survive as an entrepreneur or solopreneur. Never skip training of whatever form you do. Health is the pillar that will keep you on the path.
After total of around 6 hours of filming. I am finally cutting and making something good out of takes. Well… I would rather debug next version of @pocusapp, but “who needs perfect code, if you have zero users?” #buildinpublic#marketinginpublic
I never actually done any serious marketing and promotions for my apps. So now with @pocusapp it really blows my mind. How complicated the whole process and how hard to record good 30sec promo video.
I believe that content creation is generally the best path to long-term SEO performance. However, interactive tools and pages might be just as good - or even better.
I'm trying this approach for my local New Hampshire web and marketing agency.
I highly recommend creating a spreadsheet and adding all the marketing activities you do, there. For example, it may look like this. The point is to see if you were active, what exactly you did, and what it's time to do next.
Hello, my geek friends! Have you recently created a new app or SaaS or whatever you are very proud of? Me too! ☺️ And now, are you struggling to show it to the world, find users, and sell your product? Me too... 😳 That's why I want to run a 100-day marketing marathon.
@emiratli_ I am not doing it. And not responsible for something I am not doing. Just saying what’s up nowadays 🥲
And, Yes! It affects founders who think #buildinpublic is genuine and makes them feel as if they’re not doing enough. There are outliers, but it is #marketinginpublic 💯
@sanghvinirav Good point Nirav. Pretty sure we'll be doing #buildinpublic and #marketinginpublic, but discussing as a group on Twitter seems a bit challenging, so planning to have a discord for that.
#buildinpublic is one of those things which helps you to grow your audience and get feedback.While researching about building in public, I found there are many ways it can be enhanced and made much more effective So we launched “Marketing in Public” initiative #marketinginpublic
I know #buildinpublic is a thing. But what about #marketinginpublic is that a thing? I have a blog where I publish my Google Ad campaign results and all the mistakes I made.