1. Research the market and the similar solutions 2. Talk with potential customers and define their pains 3. Choose the most promising segment for yourself 4. Test hypothesis in the easiest way 5. Create an MVP
The Dunnin-Kruger Effect also applies to startups:
- Blind belief in the necessity of the product - Working with hypotheses and fall into the valley of despair - Try to find PMF and reach a plateau of stability
- Connect people with the product - You provide value before ever the product comes out. - Create while you build - People love to learn from your process - Perfect way to get started