I'm testing new screenshots and on the fourth day they showed the same results as a baseline. But I like this trend. #iosdev #buildinpublic

After trying to close the paywall on the onboarding Face App shows a banner like that. They have a $7M income according to Sensor Tower, so probably it should work. Have anyone tried it?
#buildinpublic #iosdev

My apps income timeline. In the beginning, I thought it will be easier. I was not ready that most of my actions will not have any effect. On the other side, I was surprised that some actions may double/triple your numbers. Pretty excited about the future.
#buildinpublic #iosdev

Today I started a test for a paywall without trial after the onboarding. I'm using Amplitude, Firebase, and custom subscription analytics for it (you can use RevenueCat or another subscription service). I'll be measuring charges conversion after visiting a paywall.
#buildinpublic

Tried too general keyword in Search Ads for one of my apps, and got 5x lower LTV compared to good keywords. From my experience and a few ASA managers I had a talk about it, only 10% of all keywords makes most of the profit.
#buildinpublic #asa

Icon test update: with my current traffic and conversion (~2k impressions/day and 6.8% impression to download) to verify 5% improvement I have to run test 129 days.
5% improvement - 129 days
10% improvement - 32 days
15% improvement - 14 days
#buildinpublic

I wish my github was as good as this airbnb bathroom design
#buildinpublic

I got weird results from icon tests. In the first two days, there were 15% improvements, but then it dropped. I think I'll try to roll out one of the new variants and will just do cohort analytics. #buildinpublic #indiedev twitter.com/vdugnist/statu…

This week @asa_tools crossed 1k MRR with 100+ connected apps and almost 3M tracked installs. This curve from Feb is just from the Twitter posts.

#buildinpublic

@asa_tools crossed 1k MRR with 100+ connected apps and almost 3M tracked installs 🎉 This curve from Feb is just from the Twitter posts.
#buildinpublic

Today I have $870 mrr with ASATools (SaaS) and $901 mrr with my apps connected to RevenueCat. Guessing who will cross $1k mrr first.
With $901 mrr for these apps I have $2k revenue for the last 28 days. Do you have same multiplier? #buildinpublic

One of the clients integrated 23 (!) applications with @asa_tools (search ads + app store connect + SDK). Is it a product-market fit?
#buildinpublic

I'm going to experiment with the iOS app icon and screenshots and measure how it will affect organic positions and Search Ads install costs. Does anyone with design experience want to join? #buildinpublic

Reached 1000 active subscriptions for my apps with only organic and apple search ads traffic
#buildinpublic

Two months later there are 2.2 million attributed installs from 54 applications and increased database and server capacities #buildinpublic

Benchmarks in new app store connect update. Hey #buildinpublic, how's your metrics?

Working on improving trial income predictions for @asa_tools. Here is one of my app data. When a customer starts a trial there's a 65% chance of conversion, but after an hour it is already 81%, and in 2 days - 93%. Will soon use it in our income predictions model.
#buildinpublic

Recent updates in time zone converter app changed search ads ROAS from 80% to 166%. Average LTV is now $0.69 from US search ads vs $0.37 global organic. Will try to find more target keywords to scale it.
#buildinpublic

Decided not to work with an entry segment right now, but redesigned pricing:
- accent on an annual discount
- mentioned support for multiple applications on one account
- pricing for 100k search ads installs/month

Let's see if it will affect sign-up conversion.
#buildinpublic twitter.com/vdugnist/statu…

Today at @asa_tools I got my first subscription from a client I’ve never interacted with. There are a lot of things I should fix and make to create a trend from it, but here’s the first step 🎉
#buildinpublic