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Tried too general keyword in Search Ads for one of my apps, and got 5x lower LTV compared to good keywords. From my experience and a few ASA managers I had a talk about it, only 10% of all keywords makes most of the profit.
#buildinpublic #asa
This year @asa_tools attributed 1.4M installs for 35 applications. Not that bad for a launch year. Technical part is ready, 2023 will be about scaling.
#buildinpublic #asa #searchads
Here's why it's important to measure ASA keywords effectiveness:

I have a utility app with a $0.20 avg LTV in the US. The top SAP keyword, which I was focused on in ASO has $0.10 LTV, but a few ones I was not interested in have $0.35-$0.50 LTV. #buildinpublic #inidedev #asa #aso
Just added LTV report by countries to @asa_tools. This is historical data from the app store connect. Should be useful for setting initial bids for a new country or choosing what country to run ASA. #buildinpublic #asa #aso #indiedev
At the beginning of November, I turned off the Apple Search Ads for @IncipeApp and downloads were only down 20%. I think I was doing something wrong with the ads setup πŸ˜…
#buildinpublic #iosdev #asa #aso
Some startup founders spend a lot of money on a cool .com domain. I’m bootstrapping analytics and campaign management service for an Apple Search Ads (ASA), so when I found asa.tools domain for 14$ I named my product ASATools.
#buildinpublic #startups #asa
I've made a few changes to the keywords with the recent 1.8 update for @FilmNoirApp to boost discovery and it seems it works. Lots of new keywords trending upwards πŸ”₯

Small uptick in App Store Connect analytics too.
#aso #appstoreoptimisation #buildinpublic #ASA
Apple Search Ads Strategies

I decided to write a series of notes to tell you how to get installs efficiently and inexpensively with Search Ads.

#ASA #ASO #iOSDev #BuildInPublic #IndieDev

link.medium.com/lpDXv3VI2qb
πŸ“© DM me, if you need keyword installs for $0.35 each.

Grow your app with ease.

#ASO #AppStoreOptimisation #ASA #iOSDev #IndieDev #BuildInPublic
β€’ Inform soft launches with marketability tests including a retention phase
β€’ Understand market dynamics and trends

I hope you'll find it useful.

#buildinpublic #iOSDev #ASA
The first day after the release of the app on #AppStore

Subscriptions: 2
Installs: 43 (unique)
CR: 4.65%

That's a pretty remarkable result, but it's just the first day of release-boost (by AppStore). I'll wait a couple of days to run #ASA campaigns.

#buildinpublic #ASO #iOSDev