Tried too general keyword in Search Ads for one of my apps, and got 5x lower LTV compared to good keywords. From my experience and a few ASA managers I had a talk about it, only 10% of all keywords makes most of the profit. #buildinpublic#asa
This year @asa_tools attributed 1.4M installs for 35 applications. Not that bad for a launch year. Technical part is ready, 2023 will be about scaling. #buildinpublic#asa#searchads
Here's why it's important to measure ASA keywords effectiveness:
I have a utility app with a $0.20 avg LTV in the US. The top SAP keyword, which I was focused on in ASO has $0.10 LTV, but a few ones I was not interested in have $0.35-$0.50 LTV. #buildinpublic#inidedev#asa#aso
Just added LTV report by countries to @asa_tools. This is historical data from the app store connect. Should be useful for setting initial bids for a new country or choosing what country to run ASA. #buildinpublic#asa#aso#indiedev
At the beginning of November, I turned off the Apple Search Ads for @IncipeApp and downloads were only down 20%. I think I was doing something wrong with the ads setup π #buildinpublic#iosdev#asa#aso
Some startup founders spend a lot of money on a cool .com domain. Iβm bootstrapping analytics and campaign management service for an Apple Search Ads (ASA), so when I found asa.tools domain for 14$ I named my product ASATools. #buildinpublic#startups#asa
I've made a few changes to the keywords with the recent 1.8 update for @FilmNoirApp to boost discovery and it seems it works. Lots of new keywords trending upwards π₯