"The central problem of branding is how to empower your customers who will drive your success," - Marty Neumeier #branding #startupstips #brandstrategy #startups #STEM #growthmindset #Growth #innovation #buildinpublic #startuplife

Startup Checklist →

#startups #STEM #branding #brandstrategy #TipTuesday #ArtificialIntelligence #innovation #buildinpublic #academia #academicchatter #startupbusiness #B2B #B2C #Marketing #businessgrowth #technology #science

Building a #startup is applying your expertise to finding a solution to a problem that matters to you.

#branding #brandstrategy #academia #academicchatter #science #research #innovation #buildinpublic #businessgrowth #B2B #B2C #NextGeneration #technology #ArtificialIntelligence

Bringing #innovation to mass #market starts with appealing to innovators & early adopters. Their primary interests are #startups purpose & mission, then #product features.

#branding #buildinpublic #ArtificialIntelligence #startupbusiness #B2B #B2C #growthmindset #businessgrowth

"It's customers, not companies, who decide which brands live and which ones die," - Marty Neumeier

#branding #brandstrategy #ArtificialIntelligence #innovation #buildinpublic #startupbusiness #B2B #B2C #Marketing #businessgrowth #startups #technology #NextGeneration

“Strong brands are mentally available & compete successfully across a various category needs,” - How Brands Grow #branding
#brandstrategy #ArtificialIntelligence #innovation #buildinpublic #startupbusiness #B2B #B2C #Marketing #growthmindset #businessgrowth #startups #technology

A business idea needs customers to become real.

#branding #brandstrategy #ArtificialIntelligence #innovation #buildinpublic #startupbusiness #B2B #B2C #Marketing #marketing #MarketingSuccess #businessgrowth #startups #NextGeneration #technology

A relationship with a brand is build in steps:

1. Find out about a #startup
2. Get to know it
3. Associate it with a cause
4. Have an opinion about it

#branding #brandstrategy #innovation #buildinpublic #startupbusiness #NextGeneration #B2B #B2C #Marketing #businessgrowth

If you're a tech #startup, design product's UX/UI & develop branding simultaneously to make sure the digital product aligns with the #brandstrategy
#branding #B2B #B2C #Marketing #ArtificialIntelligence #Science #innovation #startupbusiness #buildinpublic #technology

You are leaving #academia to start your own business. You have a #startup idea that makes #Science more accessible to people & applies your #research to real life. Where do you even start?

#branding #brandstrategy #ArtificialIntelligence #innovation #buildinpublic

Startup brand is a perception built by visual design, communication strategy & behavior

#branding #brandstrategy #B2B #B2C #Marketing #startups #ArtificialIntelligence #Science #innovation #startupbusiness #buildinpublic #businessgrowth #growthmindset #nextgeneration #technology

What if your startup was a person?

What would it wear? What does it do? How does it talk? A brand persona makes #startups more human & drives brand/marketing strategies #branding #brandstrategy #businessgrowth #B2B #B2C #Marketing #ArtificialIntelligence #Science #buildinpublic

Before tapping into mass-market, first appeal to innovators. They are attracted by big thinking & fundamental advances.
#branding #brandstrategy #businessgrowth #GrowthHacking #B2B #B2C #Marketing #growthmindset #startup #ArtificialIntelligence #Science #innovation #buildinpublic

Adopting a growth strategy means accumulating various niches (expanding customer base) but within your brand's mission

#branding #brandstrategy #GrowthHacking #B2B #B2C #Marketing #growthmindset #startup #ArtificialIntelligence #Science #innovation #buildinpublic #businessgrowth

#Multiverse lessons on #branding:
Accept → what you are to your customer
Flex → multi-channel interfaces
Cohere → consistent brand experience creativereview.co.uk/design-multive…

#Marketing #startups #ArtificialIntelligence #Science #buildinpublic #innovation #nextgeneration

Action plan for market penetration once your startup is ready to grow:

#branding #brandstrategy #B2B #B2C #Marketing #GrowthHacking #growthmindset #startup #ArtificialIntelligence #Science #innovation #startupbusiness #buildinpublic #businessgrowth

"If a 10% share brand wants to stay a 10% share brand it must continuously win 10% of the new buyers entering the category," - wisdom from J. Romaniuk and B. Sharp

#branding #Marketing #B2B #B2C #GrowthHacking #startup #ArtificialIntelligence #buildinpublic #businessgrowth