Building a #startup is applying your expertise to finding a solution to a problem that matters to you.

#branding #brandstrategy #academia #academicchatter #science #research #innovation #buildinpublic #businessgrowth #B2B #B2C #NextGeneration #technology #ArtificialIntelligence

"It's customers, not companies, who decide which brands live and which ones die," - Marty Neumeier

#branding #brandstrategy #ArtificialIntelligence #innovation #buildinpublic #startupbusiness #B2B #B2C #Marketing #businessgrowth #startups #technology #NextGeneration

A business idea needs customers to become real.

#branding #brandstrategy #ArtificialIntelligence #innovation #buildinpublic #startupbusiness #B2B #B2C #Marketing #marketing #MarketingSuccess #businessgrowth #startups #NextGeneration #technology

A relationship with a brand is build in steps:

1. Find out about a #startup
2. Get to know it
3. Associate it with a cause
4. Have an opinion about it

#branding #brandstrategy #innovation #buildinpublic #startupbusiness #NextGeneration #B2B #B2C #Marketing #businessgrowth

Startup brand is a perception built by visual design, communication strategy & behavior

#branding #brandstrategy #B2B #B2C #Marketing #startups #ArtificialIntelligence #Science #innovation #startupbusiness #buildinpublic #businessgrowth #growthmindset #nextgeneration #technology

#Multiverse lessons on #branding:
Accept → what you are to your customer
Flex → multi-channel interfaces
Cohere → consistent brand experience creativereview.co.uk/design-multive…

#Marketing #startups #ArtificialIntelligence #Science #buildinpublic #innovation #nextgeneration

We have been officially live for 2 months in what we consider our beta phase. 🧵#startup #nextgeneration #buildinpublic #tech