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Niall Oulton
@niall20
Proud to launch our Analytics Toolbox! 🎉 It's been an incredible journey, and I'm excited to see the impact these free, user-friendly tools will have on businesses everywhere. #Marketing
#MarketingTwitter #Analytics #Econometrics #OpenSouce #Buildinpublic #Build
1749 @SVNTN_FORTYNINE
🚀 Introducing the 1749 Analytics Toolbox! Empower your business with our FREE, user-friendly marketing analytics tools. Unleash the power of data to optimise campaigns & drive growth 📈 . Explore now: 1749.io/resource-centr… #MarketingAnalytics #DataDriven #MarketingTwittter
Niall Oulton
@niall20
Bayesian Impulse Response functions, this could get tricky

#buildinpublic
Niall Oulton
@niall20
Marginal revenue curves with uncertainty. One of the major benefits of Bayesian Marketing-Mix Models #Bayesian #MediaOptimization #MarketingROI #MMM #buildinpublic #PyMC
Niall Oulton
@niall20
Media Optimization just got a major upgrade!: Inputting the Jacobian into the scipy minimize: Test runs show avg and consistent improvement of 2.11s #Optimization #PerformanceImprovement #buildinpublic 💻🚀
Niall Oulton
@niall20
Within 26 minutes a post using tags #openai & #Microsoft gained a far higher engagement than #buildinpublic & #EconTwitter. Idea to build a probabilistic model/experiment of the most successful Twitter tags, using techniques developed for 1749.io
Niall Oulton
@niall20
Another book I highly recommend. You'd be surprised at how useful implementing a checklist (even if absurdly simple checks) can be useful at driving efficiency #buildinpublic #EconTwitter

amazon.co.uk/Checklist-Mani…
Niall Oulton
@niall20
Determining the transformations/priors needed & the appropriate interpretation. Far easier to map out on a whiteboard. #buildinpublic