Early this year we outsourced our marketing efforts to a renowned name in the space after thorough research and evaluation of their past results. We stretched our initial budget by almost 35%.
Relying completely on IB leads is a stupidity. You've to reach out to buyers or your IPC actively to create an impact. OB is slow and a rejection facing process but it pays. And when it does, it works wonders.
SaaS spending is continuing to climb year over year. Last year when I started my agency, I had just 2 paid tools. But today, after a year, we have more than 10+ paid tools to run our business. How many are you using?