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I've been doing this a long time. So I know, sharks are lurking around those #buildinpublic hashtags, prowling for ideas. They're skilled apex predators, ready to attack in a flash and trusting, naive beginners have no chance.

You get a good idea, shut your mouth and get to work… twitter.com/i/web/status/1…
Some time ago, I shared a tweet with my new idea - an automatic, text-based video generator 👇.

I must say I struggled with what happened next.

The Tweet got 150k+ views, and 10s of people posted "shut up and take my money" memes

A few days later, people started creating it.… twitter.com/i/web/status/1…
@danradnedge For the people following #buildinpublic, the marketing is much more important.

But sometimes a product comes along that needs no marketing. They're as rare as hen's teeth, but they happen.

Heard of ChatGPT? 100 million users in 4 months. Zero marketing.