1. Main use case audience = receptive โ 2. Secondary use case audience = receptive โ 3. Experimental use case audience = receptive โ (takes more time explaining it)
๐ง Keep it short + sweet (take your message and halve it) ๐ง Don't bombard with links in opening ๐ง Personalize as much as possible ๐ง Add a CTA that doesn't require too much effort ๐ง Close in follow ups