Hotjar is a high-performance analysis tool that enables your startup to significantly improve its marketing strategy. To do this, the platform analyzes the behavior of your website visitors. This powerful tool for marketing teams, product managers and UX designers is ideal for identifying areas for improvement in order to deliver a seamless user experience. Unlike most marketing analysis platforms, which focus on numbers, Hotjar generates heatmaps. These show you the areas your users hover over, click on or scroll through. All this information helps you to better understand how users navigate your site, and to identify friction points. Based on heat maps and navigation records, your team can discover which page elements are being ignored, and which are generating sales, registrations or engagement. To take things a step further, Hotjar allows you to offer user surveys to continually improve your startup's services. What’s more, the many integrations with third-party software ensure that this platform can fit seamlessly into your business workflows, without wasting time. The Hotjar software tool is used on over a million sites in more than 180 countries. Brands such as Nintendo, Adobe, HubSpot, T-Mobile and Panasonic use it to enhance their offerings.
Features
-
Form analysis
Gain insights into how users interact with your forms. Identify form fields that cause friction, track form abandonment rates, and optimize your forms for better completion rates.
-
Visitor segmentation
Segment your website visitors based on their behavior and characteristics. Create custom segments to analyze specific user groups and understand their unique needs and preferences.
-
Behavior analytics
Understand user behavior on your website through click, move, and scroll heatmaps. Visualize how users interact with different elements and pages, and identify areas of interest or frustration.
-
Surveys
Create and deploy surveys to gather in-depth feedback from your website visitors. Customize survey questions, target specific user segments, and analyze the responses to gain actionable insights.
-
Visitor recordings
Watch recordings of user sessions on your website to see exactly how they navigate, interact, and engage with your pages. Gain valuable insights into user behavior and identify areas for improvement.
-
Feedback polls
Collect feedback directly from your website visitors with customizable feedback polls. Ask targeted questions to understand their needs, preferences, and pain points, and use the feedback to improve your website and user experience.
-
Incoming feedback
Get real-time feedback from your website visitors with Hotjar's incoming feedback feature. Visitors can leave comments and suggestions directly on your website, giving you valuable insights into their thoughts and experiences.
-
Conversion funnels
Track and analyze the conversion process on your website with Hotjar's conversion funnels. Identify where visitors drop off and optimize your funnels to increase conversions.
Pricing
-
Free
$0 (Freemium)
- Unlimited heatmaps- Session recordings- Basic filters
-
Growth
$49 / per month
- Page view filters- Session information and technology filters- Events API for custom user action tracking
-
Pro
Custom pricing
- Behavior and experiment filters- Frustration and engagement scores- Identify API for custom user attributes
-
Enterprise
Custom pricing
- Funnels and trends analysis- Console error tracking- Dedicated customer success manager
Pros and cons
Pros
- Accuracy: The user data is detailed
- Rich information and insights: The software provides many insights to improve the user experience on your website
- Simplicity: The interface is readable and the software is easy to learn
Cons
- Price: The price is quite high even though a limited free version is available
- Website performance: The tool consumes a lot of resources
- Confidentiality: The data collected may be without the users’ permission