Build in Public Manifesto
The best ideas don't happen in isolation. They thrive in the open, strengthened by collaboration, refined through feedback, and accelerated by momentum. Building in public isn't just about transparency—it's about building smarter, faster, and with the people who care most.
Instead of waiting for perfection, share your journey. Show your work. Let the world be part of the process.
Why Build in Public?
Turn Strangers into Supporters
The best ideas don't grow in a vacuum. By sharing your progress, you invite people to be part of the journey—some will cheer you on, some will challenge you, and some will become your first customers.
Learn Faster, Build Better
Feedback isn't something you get at the end; it's something you embrace from day one. Building in public turns your audience into a source of insight, helping you identify blind spots and iterate with confidence.
Trust Comes from Transparency
People don't just buy products—they buy into stories. By showing the highs and lows, the wins and setbacks, you build trust. And trust is the foundation of every great business.
Opportunities Find You
Investors, co-founders, collaborators, and customers—when you build in public, they don't have to wonder what you're working on. They see your progress firsthand and want to be part of it.
Open-Source Your Challenges
When you share obstacles publicly, you invite collective problem-solving. Your audience becomes an extended think tank, helping you navigate hurdles and discover solutions you might have missed.
The Principles of Building in Public
Show Your Work, Not Just the Results
The process is just as valuable as the outcome. Share what you're building, how you're thinking, and what you're learning along the way.
Be Real, Not Perfect
Vulnerability is a strength. The struggles, pivots, and doubts make the journey compelling. People connect with what's real.
Engage, Don't Just Broadcast
Building in public is a conversation, not a monologue. Reply to comments, answer questions, listen, and evolve with your audience.
Celebrate the Small Wins
Success doesn't happen overnight. Share the milestones, no matter how small, because every step forward matters.
Teach What You Learn
Share insights, mistakes, and breakthroughs. What you figure out today can help someone else tomorrow.
Share Smartly, Not Recklessly
Not everything needs to be public. While transparency is powerful, some business strategies, sensitive data, or personal matters should remain private. Choose what adds value to your audience.
How to Start Building in Public
Pick a Platform
Twitter, LinkedIn, a blog—wherever your audience is, that's where you should be.
Start Small
You don't need the perfect update or a grand reveal. Just start sharing what you're working on.
Stay Consistent
Momentum matters. Show up regularly, even if it's just a quick thought or progress update.
Invite Feedback
Ask questions. Share dilemmas. Let people in on your decision-making process.
Track the Journey
Document everything. Your future self—and your audience—will appreciate seeing how far you've come.
Build in Public, Build the Future
This isn't just about sharing—it's about shaping the way we create. The next wave of great businesses won't be built in secrecy; they'll be built in public, fueled by collaboration, trust, and momentum.
The future belongs to those who build in public. Will you be one of them?
Join #buildinpublic on X and build with 75,000+ makers, founders, and creators shaping the future in real-time.
Your story is waiting to be told. Start now.
