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If you plant honesty, you will reap trust. Build your company's brand with honesty to earn people's trust.

#brand #honesty #trust #startup #buildinpublic #aobadairo
'EARN TRUST' ←How well I do this will determine the success of @SwitchbackTech. Yet trust is so hard to measure - social engagement is a flawed proxy. Been relying on intuition and conversations.

How do you assess trust?

@rachelbotsman

#buildinpublic #trust #startup