Why search ads are a 4-letter word in the creator community?

If there is demand & you can run them profitably, why wouldn't you?

Plus it’s like outsourcing. You’re hiring a salesperson to sell for you 24/7.

Ads are an investment.

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Why are ads a 4-letter word in the #creator community?

If there is demand & you can run them profitably, why wouldn't you?

Ads are like hiring a salesperson to promote your stuff 24-7-365.

Then you're free to work on higher-value tasks.

#buildinpublic #soloprenuers #ppcchat

Igniting the fire of PPC keyword cannibalization >>

A quick view of your organic queries and Google search term clicks ordered by Cannibalization Score (we better rename it to Overlap Score, otherwise clients will ask questions :))

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A common mindset for marketing agency owners:

I’ll serve as many clients as possible, offer various requested services and do everything to make the clients happy.

Those are the agencies whose website hasn’t been updated in 3 years, too.

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