Conclusion:

I will use these findings to redo my lean canvas, improve my solution offering, and re-write my USP.

Let's give it a try.

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The niching down was mostly on my current skill set and business type rather than selecting an industry such as cosmetics, health, food, etc….

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After Ray explains his franchise model,
Harry tells him that he is actually in the real estate business, not the burger business.

You can also check the scene here youtu.be/uxCL2RqCuiY

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In order to describe this awesome process, I will use the following scene. If you have seen the movie The Founder with Michael Keaton, there is the following scene:

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