@scriptaj@david_perell@mrsharma In my case, I tried several niches initially. With high volume of tweets. Over time, people kept responding well to my #buildinpublic content. Also it’s something I knew I had lot to say about so chose that. It worked :)
Someone once said it's silly that @david_perell calls himself 'The Writing Guy'. Same with @mrsharma "The DTC Guy". I used to think the same until I kept getting tagged for #buildinpublic content and figured I fully embrace it. The shift has been monumental.