I haven't had a #buildinpublic update in forever because...

I haven't built anything for Penny League recently.

And I'm sitting in that, being kinda ok with it.

For founders who have newsletters...

What do you use them for?
How often do you send them out?
Do you use them to run experiments or test assumptions?

#buildinpublic

I view my sense of humor as one of my strengths.

Sometimes my humor doesn't land. It depends on the joke but also the audience.

Same applies to my marketing. Sometimes it lands. Sometimes it doesn't.

I'm putting my scientist hat on. Spreadsheets coming soon.

#buildinpublic

I made 20 memes of women + investing for Insta.

I'm not sure how the content will do because I haven't nailed down what my audience wants on that platform.

Curious how the twitter audience responds 🤪

#buildinpublic

For our #100daysofmarketing on Insta, we're testing out the following plan:

- Post something everyday
- Post a Reel every other day
- Post a rotation of Reels, Memes, Behind-The-Scenes, and Statements/Facts
- Max out on hashtags
- Respond to every comment

#buildinpublic

#buildinpublic update:

I fell off the bandwagon for over a month because I needed to be there for my family.

Now I'm doing everything to get back on it, including #100daysofmarketing on... Instagram.

Wish me luck.

Life's too short to live a life of regret.

I'm flying out to India to see my grandma because I don't want to regret not seeing her before it's too late.

That means no working on my biz and no #buildinpublic updates for 2+ weeks.

But I'd rather put family first.

@MeetKevon Interesting... I find it way easier to be authentic on Twitter than on LinkedIn. I'm not there yet on #buildinpublic on that platform.

@ritendn Thanks, Riten! I'm trying to shed my perfectionist tendencies! #buildinpublic helps, actually! Holds me accountable!

#buildinpublic update. It's 5 days later than my deadline but late is better than not showing up. And done is better than perfect.

The new Penny League website is up! pennyleague.com

Definitely better than what it was before 👇🏾

Sometimes I see a new competitor and think "no big deal."

Other days I see one and think about throwing in the towel.

How do you handle competitors? Is it worth the energy to worry about them?

#buildinpublic

To share with all of you, for the next 6 months, my #buildinpublic goals:

- pennyleague.com blog posts - 12 in 12 weeks
- Personal blog - 12 in 12 weeks
- Make my 1st $
- MVP my 2nd project

Let's go! And if you enjoyed this thread, please follow and say 👋🏾

@stefan_ames Hmm, not sure I've figured out what works for me yet. But follow those who have somewhat larger followings than me, working on similar things of #buildinpublic, #bootstrapping and anything that's witty.

My plan for the week:

Finish and push out the updated pennyleague.com website, complete with testimonials, features, FAQ, and new "about" and "blog" pages.

#twitterdaily
#buildinpublic

I still really want to do this but the environmental impacts of NFTs and blockchain tech make me hesitate.

Is there an eco-friendly way to build NFTs?

#NFTs #buildinpublic

@avocado_jason Excited to see what you #buildinpublic !!

I'm going to make my own NFT.

IDK how to do it or what I'm doing so what better way than to learn by doing?

Unclear if this is a #buildinpublic declaration just yet...

#buildinpublic update:

I had an assumption that women want investing products that address their anxiety.

After running 2 experiments, I think that assumption is somewhat wrong. 👇🏾🧵

It only took me 6 months to realize how critical marketing is when you're just getting started.

People kept saying it - and I did some - but now I'm doubling down.

I'm dedicating the next 6 months to more content, SEO, partnerships & getting the word out.

#buildinpublic

After 12 survey responses and 8 phone interviews with our users, there were clear patterns that emerged.

It's so crazy satisfying to have clear complaints and concerns come up over and over again.

Now I know what I'm testing next.

#buildinpublic