Cheat sheet : How to do customer interview ?

#Saas #marketingtips #buildinpublic

Next I also improved "How It works" section.

This section gives really good clarity of how Geo Deals works and what are it's capabilities.

It should be good enough to trigger customer to explore more

#buildinpublic #GeoDeals #SaaS #marketingtips

After reading zcu.io/vkDf , I decided to overcome objections of customers.

😣 VPN and Tor protection

😣 Why PPP discounts matters

😣 power parity data source

😣 Pricing strategy effectiveness

#buildinpublic #GeoDeals #Saas #marketingtips

I improved my home page of Geo Deals

I answered "Why Geo Deals ? " in a section of my home page . I read somewhere answering WHY makes it easy to convince people

What do you think ?

#buildinpublic #GeoDeals #marketingtips #SaaS

List of use cases for #GeoDeals

✅ Parity discounts
✅ Time bound / Festival offers
✅ Country wise shipping offers
✅ Store-wide offers
✅ Product / collection offers
✅ Location based discount
✅ Product launch
✅ Deals of the day
+ 4 more

#buildinpublic

Up Next, I should decide on what landing pages to build.

Whoever go thru the landing page must feel that they have gotten something out of it.

Thinking of creating each use case of #GeoDeals as a landing page.

Will make a list of all possible use cases...

#buildinpublic

Keyword research completed ! 🥂

Of course , It's not extensive keyword research. But good enough.

Got around 48 long tail keywords highly relevant to #GeoDeals

Long tail keywords better for SEO - cherry on the cake

How did you do your keyword research ?

#buildinpublic

Keyword research is very important. But at the same time it's not easy. Keyword research tools are costly.

I will use Google Keyword Planner and raw google search for this activity

I don't need exact monthly volume to build marketing pages for humans

#buildinpublic #GeoDeals

I also quickly researched to know all kind of digital products.

Found really nice article
mailerlite.com/blog/digital-p…

#buildinpublic #GeoDeals

I have come quite a long way.

Next step is to do some keyword research. That's the tough task. I am trying to find some software to do that for me.

Do you have any recommendations ?

#buildinpublic #GeoDeals

Next step is to apply #JTBD framework

"Increase sales of their services / products by attracting more customers"

That's their job to be done in nutshell

Discounts are sure way to get more customers. So all entrepreneurs promote discounts for products

#buildinpublic #GeoDeals

I decided to target #USA #UK #Australia #Canada for my product.

Mainly because these are English speaking countries & it's easy to sell software there than in #India

Also, entrepreneurs in these countries have a need to introduce PPP discounts

#buildinpublic #GeoDeals

Who sell digital products ?
- Authors
- Podcasters
- Your tubers
- Music creators
- Technical report
- Journalist
- Consultants
- Beauticians
- Teachers

Did I miss any one ?

They sell them at @gumroad @Shopify @WooCommerce

#buildinpublic #GeoDeals

Did some research about my customers. Any one who sells digital products are my customer.

That's because #GeoDeals helps to give away PPP discounts. Digital products can afford to give such discounts due to

❎ No shipping cost

❎ No per unit production cost

#buildinpublic

Next I should do a plan - a marketing plan.

But I should step back and understand my customer before I jump in. So here are my next steps

✅ Customer profile
✅ Geography research
✅ Fear & Pain Points
✅ Apply #JTBD framework
✅ Keyword Research

#buildinpublic #GeoDeals

There are lot of decision to make. First one is to finalized the Goal.

My goal is build marketing pages to help customers understand #GeoDeals and it's capabilities. I am building for humans. SEO is not the priority right now.

Also I know SEO is a long game.

#buildinpublic

A week ago I launched my product #GeoDeals. It's a Purchase Power Parity discounting engine

I quick put up a home page here : hikeorders.com/geodeals/home/

From today, I am going to build my rest of marketing page and improve on the existing pages

#buildinpublic

I am planning to build my marketing site in public...

Is that a good idea ?

#buildinpublic

#buildinpublic is become a trend.

Here people spend more time in showing off than actually building something.