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Just finished a growth marketing "sparring session" with Matthias @GetTheAudience.

He redesigned his landing page and saw his conversion rates jump from 6% to 28%!

Amazing work! πŸš€πŸ”₯

#growthmarketing #indiehackers #buildinpublic
Ideas for storytelling from @tsmentrepreneur. Here are the ones I like the best:
- tests you've done & results (e.g. landing page test results)
- giving your audience a voice (e.g. amplifying someone else)
- #buildinpublic (e.g. stories from the trenches)
What can you tell your audience? Here are some answers to this question that you can use as inspiration. blog.thesocialms.com/storytelling-7…
@EliusSantos "only 5-10 times a day"? That's pretty good if you ask me.

My average is 12 for tweets & replies. It's 5 for just tweets.

I use ilo.so @dr for Twitter analytics. Here's my public dashboard, because what's so secret? πŸ€·β€β™€οΈ #buildinpublic ilo.so/revgabba/
@GetTheAudience Great session! Love working with you. I also love that you are so candid and transparent as you #buildinpublic Gettheaudience.com. It takes real courage. Thank you for sharing your journey as an @IndieHackers. #indiehacker πŸš€
Thinking hard today about how I can help the person who is a "marketing team of one."

#BuildinPublic #growthmarketing
@GetTheAudience You should add "number of audiences deleted" to your #buildinpublic reports. Would be interesting to see the dynamics of people exploring.
Great product. Great #buildinpublic thread.

Just mentioned @mailbrew in Scrappy MarTech newsletter as a great way to repurpose content as well.
Mailbrew is 1-year old today πŸ₯³

πŸ’° 0 to $7,500 MRR in 12 months

Our progress so far and what's next 🧡
Also don't want to forget the #buildinpublic and #nocode and #marketingtwitter communities. Amazing people who are lifting people up every day.
2/6 Things that were accepted as truth in toxic culture:

- Never share. You lose advantage.
- Everyone's out to get you. Don't trust anyone.
- It's a zero-sum game.
- Someone is to blame when things don't work.

#buildinpublic would have been laughed out of the room.
Holiday gift for your favorite #buildinpublic founder! Build In Public Swag: Essential tees for makers building in the open πŸ“£ producthunt.com/posts/build-in… via @LachlanKirkwood @ProductHunt @MakerThreads_ #nocode #indiehackers
8/8 If you are interested, here is the newsletter I am building. The 3rd issue was just published.

Thanks for supporting me in this maker's journey!

#buildinpublic

Scrappy MarTech
- The best of #nocode marketing tools
- Growth tips & #martech solutions

revgabba.com/scrappy-martec…
7/8 Emotionally, it was so exciting to see my name tweeted by "GA" & "Mr MarTech". But I can't run a business on the thrills alone. It didn't result in conversions.

Thanks to "Amanda" and the subscribers I got. It allows me to be analytical instead of sad.

#buildinpublic
6/8 My takeaways:

- The twitter algorithm is a black box, and just because someone has 1M followers, doesn't mean all followers will see a tweet.
- Smaller knit communities trust each other's tweets and will take action at a higher rate
- Individuals > brands

#buildinpublic
5/8 The new subscribers are surprising though - inversely proportional to the size of the following. "Amanda" resulted in 6x more subscribers to my newsletter than "Mr MarTech" and "GA" gave me 0!

(I know none of these are big numbers, as I am just starting out).

#buildinpublic
4/8 Some data:

"GA" has over 1M followers, but resulted in only 2.2k impressions of the tweet. Almost as much as "Mr MarTech" & "Amanda", who had far fewer followers.

#buildinpublic
3/8 The 3rd twitter influencer, "Amanda" (1k followers), was someone I knew in a tight knit marketing community.

Guess who resulted in 6x the subscribers?

The lesson I learned from the results below: Bigger is not necessarily better.

#buildinpublic
2/8 The past couple of days, I've had 3 different types of influencers tweet about my scrappy martech newsletter.

The first two, let's call them " GA" (1M followers) &"Mr MarTech" (41K niche followers) were so incredible that I got DM's congratulating me!

#buildinpublic
1/8 My unexpected experience with 3 twitter influencers on growth of my subscribers.

It certainly didn't turn out how I thought it would.

A #buildinpublic thread πŸ§΅πŸ‘‡
Totally agree! It's amazing how empowering community is. #buildinpublic
I have created all my career life, But have shared very little.
Slowly, but surely, am sharing more often.

My learnings:

🍰 Sharing something small regularly
πŸ—οΈ Don't wait till finished, share in-progress
⏳ Be accountable by joining community challenges

#buildinpublic
Always. Be. Testing.

I thought I had a great idea for my landing page, so I set up an A/B test w Google Optimize comparing original to new idea.

Turns out, not so much. The conversions were 3X WORSE.

The people have spoken.

#BuildInPublic #MarTech #GrowthHacking #NoCode