#Day47 Maintain Your Energy and Sanity

Many of the longest-lived business in the world are also the smallest. Restaurants, hotels, and more with steady evolution of their niche and a passionate multigenerational customer base.

Do less, but often.

#buildinpublic

#Day46 Overcommunicate to Avoid The 4 Horsemen by:

- Trusting people
- Transparency
- Aligned values
- Having hard conversations

Always think "What if I exit?" and build up a documentation and communication based on that.

#buildinpublic

#Day45 Build Profitable Confidence

Every single thing doesn't have to work immediately or even at all.

Move slowly to have time and space to learn about yourself, your customers, and your market.

#buildinpublic

#Day44 Raise Money from Your Community

Raising money makes sense once you know where to spend it to improve the lives of your customers.

So do it in a way that keeps their vision aligned. #BuildInPublic

And, we're finally back! #Day43 Stay Focused on What Your Customer Want

Your customers don't care to get bigger and grow faster, so always use their voice: "Why is this important for me, what value brings, do I really need it?"

Stay diligent about the essentials. #buildinpublic

#Day42 TME: Don't spend money you don't have

The number one fixed cost will always be people, so:

- Pay yourself as little as possible, at least to start.
- First hire software, not humans.
- Don't get an office.
- Outsource everything.

#buildinpublic

#Day41 @shl's TME: Growing a business

Staying put is a great way to start going backwards.

There are two categories of self-inflicted mistakes. The first set relates to running out of money, and the second set to running out of energy.

#buildinpublic

#Day40 @shl's TME: Take advantage of lookalike audiences

Instead of spending money, spend your time. Build relationships, have passionate customers who spread the word, and only then think about spending a little bit of your profits to expand your horizon.

#buildinpublic

#Day38 @shl's TME: Spend money last

If you are jealous of someone's constant press and stratospheric growth, keep in mind that they are likely burning cash.

Your product is not for everyone, so you shouldn't try to reach everyone. That's way too expensive.

#buildinpublic

#Day37 @shl's TME: Marketing to grow

What's the best strategy to grow? SEO? Email Marketing? Social media?

Ask your customers. Whatever they're responding to, is the best one.

Start small, build to last, and #buildinpublic

#Day36 @shl's TME: Email Marketing

An email list is your greatest asset.

To build it give something in return of their email. Each subscriber is worth far more than a social media follower.

Promote your form in your best viral content and send emails frequently

#buildinpublic

#Day35 @shl's TME: Entertain

Think about how you spend your time.

You don't have to do something completely different.

Keep educating people, and inspiring people, but have more fun doing it.

#buildinpublic

#Day34 @shl's TME: Go beyond teaching, inspire.

Document your projects and your progress: where you started and where you are today.

Don't just teach. Speak from experience, tell the truth, and inspiration will happen.

Lead to better lives.

#buildinpublic

#Day33 @shl's TME: Get started with social media

Who is your audience, what do they want out of their life, and how can you help them achieve their goals?

Be authentic, be yourself, share what you've learned, what conversations you had.

And always #buildinpublic.

#Day32 @shl's TME: The minimalist marketing funnel

The journey of each customer will be different, but it always starts with someone having no idea who you are or what you're selling.

Most people will not be a fit for your business, and that's okay.

#buildinpublic

#Day30 @shl's TME: Market by being you

Product-market fit for minimalist entrepreneurs: Repeat customers.

Sales can get you to your first hundred customers. Marketing will get you to thousands.

Just share your passion.

#buildinpublic

#Day24 @shl's TME: Never oversell

Every community has reporters and micro-influencers, who covers goings-on within the community.

Don't sell them on your product, educate them on your journey and learnings.

Be honest, open, and always kind.

#buildinpublic

#Day23 @shl's TME: Friends and Family 1st

The early proof of concept is invaluable.

Once you've address feedback and turned your friends and family into customers because your product is generally good, you can move on from them, and into your communities.

#buildinpublic

#Day23 @shl's TME: Friends and Family 1st

The early proof of concept is invaluable.

Once you've address feedback and turned your friends and family into customers because your product is generally good, you can move on from them, and into your communities.

#buildinpublic

#Day19 @shl's TME: Ship Early and Often

You'll be wrong a lot; the goal is to get less wrong as quickly as you can.

Move away from being paid directly for your time; because te is far more valuable than your money.

#buildinpublic