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Overexcited about new feature.

I’m always hoping for a magic bullet that permanently cranks up my MRR but at this point I’ll accept a bump.

#buildinpublic
🎵 Sharing my numbers sharing my numbers sharing my numbers 🎵

I'm becoming inured to the peaks and valleys.

Good thing is my accountants will get paid this quarter.

But if I can finish a project this week I might be able to pay myself first.

#BuildInPublic
I have simplified Shoot’s in app purchases with basic unlock and non-renewing subscription for a year of updates. I still have PTSD from last time I messed this up but actually… I made extra money from it… A user even thanked me for a chance to pay again!
But 🤞
#buildinpublic
A lot of this comes down to writing - on social media, for video content, for newsletters, for onboarding and in-app copy, for marketing pages.

But when you're not feeling inspired, it's almost impossible to sit down and get started.

Easier to write more code.

#BuildInPublic
-42% revenue but I didn't work and spent the week in Italy so I count this as a win #BuildInPublic
2019: Quit contracting because I felt my life could be better spent than optimising the checkout flow of some company’s app

2022: Optimising the checkout flow of my own app every 6 fricking weeks

#buildinpublic
It got worse again this week! Looks like I have some new crashes - maybe that's why? #BuildInPublic
I was nervous again this week and then confronted with a horrifying reversion to poor ($321) Shoot sales. The silver lining is that my other apps (Beat Sheet, Deluge MIDI Manager, Deluge Stems Uploader) sold $155 last week, adding a bonus 50% #BuildInPublic
Another week around $1k feels great. I'm seeing some crashes but more than half of people are saying they're recommend Shoot to others this week (with 40% saying "maybe"). Has the change to freemium done the trick? Looks like it (cos I had the impressions)! #BuildInPublic
And I spent some time adding a new metric: Customer Satisfaction. I have a quiz where I ask "Would you recommend Shoot to others?". Currently I have a 42% "Yes" rate (in the chart "yes" is green, "maybe" is orange, "no" is red). Will start by emailing the maybes. #buildinpublic
This week I felt a knot in my stomach as I logged into App Store Connect, expecting horrifyingly low Shoot sales now that it's free to download. But it looks like my plan worked. Or maybe it was thanks to @IsotonikStudios hawking it for me! > $1k in one week. \o/ #BuildInPublic
So there it was. I polished things up, cursed the 30 year old Apple framework and shipped the fix. It passed App Store review quickly and now I am happy again.

What a week.

#buildinpublic
Still this didn't fix it.

But the machinations of StoreKit were becoming more clear to me and by installing my Xcode build over a paid version (luckily I bought my own app back in 2017) I was able to swizzle the receipt url and debug into the problem. #swift #buildinpublic
I want to share the comedy of errors that continued marred this release. #buildinpublic

I waited the entire long-weekend for App Review. Several days of waiting used to be normal it's less common now, so I assumed it was something to do with Labor Day in the US.
The build was approved within an hour.

I am experienced enough not to have assumed everything was fixed so I selected the 7-day rollout again. But I felt like it was fine.

But it was NOT AT ALL FINE... #buildinpublic
What is interesting is that I had a load of new traffic from China (I recently sorted out the stale translations throughout the app and app store).

I still think I did the right thing in letting more people try before they buy, but I'm so over these low sales.
#BuildInPublic
Ok so the worst thing happened releasing the watermarked version of Shoot. I can't tell how much anybody paid for the app from the code, I just get a build number. But I thought it was like 3.1.5, 3.1.6, 3.1.7. I got an email this morning from a user with problems. #BuildInPublic
But because some people will have paid and some people will have downloaded version 3.1.7 for free, I can't just blanket watermark everyone's app after that version. But that means I miss out on revenue from the one-off paid-to-free spike :-/ #BuildInPublic