In late 2021, @micromerch_ was just an idea. Today, we serve dozens of high-growth companies and talented creators. But it all started with our first customer, @thisiskp_, who wanted to launch a Shopify merch store focused on the #buildinpublic movement.

As a solo founder, he… twitter.com/i/web/status/1…

The thing about #buildinpublic that I struggle with the most is the concern that anything I share could be misconstrued as boasting (wins) or complaining (losses).

@agazdecki @microacquire The ultimate example of #buildinpublic. I admire your transparency. It’s been fun to follow the process and growth the last year.

@ProductHunt @thisiskp_ The #BuildInPublic king! Congratulations KP!

@thisiskp_ I’m having so much fun making swag for creators and companies! Lots of moving pieces but it’s a joy to create.

I can’t wait to show you this new #buildinpublic design concept I am working on just for fun.

This screenshot is what resurrecting a dead startup's product looks like. 🪦

Gigabytes of data, hundreds of files, hundreds of thousands of images and one file at a time. 🤯

Why am I doing this? To master no-code, #buildinpublic and because I want to. 🤷‍♂️

If you #buildinpublic, then you need this super soft hoodie from @thisiskp_'s swag store. I'll buy you one!

Retweet and reply with your favorite example of building in public. It could be a person or a company.

I'll pick one winner when On Deck No-Code 3 starts this Saturday.

The #buildinpublic hoodies are now in stock and shipping! The very first order will be shipped to @JakeBoyles followed by @PhilipLakin.

Get your own premium hoodie from @thisiskp_’s official swag store at store.buildinpublic.xyz!

@PhilipLakin @thisiskp_ @fast Thanks for supporting the #buildinpublic movement with your purchase!

To be clear, Fast does not make swag for other companies. But I advise others who are looking for support with this. Send me a DM, I’d be happy to help support a no-code company.

A few days ago, I built a store in public for @thisiskp_ in hours using Webflow. I also designed the hoodies, which will be printed on premium garments. The official #buildinpublic store is now open for business!

Thanks to @JakeBoyles for being the first customer! ❤️

A few days ago, I built a store in public for @thisiskp_ in hours using Webflow. I also designed the hoodies, which will be printed on premium garments. The official #buildinpublic is now open for business!

Thanks to @JakeBoyles for being the first customer! ❤️

When @Daniel_Johnsen pointed out the poor performance audit of the new #buildinpublic store, I thought it'd be an easy fix. Nope.

I've optimized images, minified CSS, removed unused classes, and addressed SEO issues. The score actually got worse!

It might be the Twitter widget.

To #buildinpublic is to iterate in public. In the interest of time, there are a few things I didn't do before launch that would improve the store:

📈 Install Google Analytics (that's done)

📷 Optimize image sizes (h/t @Daniel_Johnsen)

📅 Make estimated ship dates clear (on it)

The product descriptions for each hoodie include key information such as the materials, gender, color, country of origin and estimated ship date.

I also explained that the distorted design "symbolizes the imperfections a creator must embrace to #buildinpublic successfully."

Since the #buildinpublic store is an extension of @thisiskp_'s BuildInPublic.xyz site, it should be stylistically similar.

I downloaded the PNG logo from his site, used Google Fonts for the same font, and will even match the colors down to the hex code.

Details matter.

Webflow Ecommerce plans are comparable in cost to BigCommerce and Shopify, but slightly more costly.

The Standard Plan should be suitable for the #buildinpublic in store to launch at $42/month.

I'll pay this for @thisiskp_ as part of the @SwagStoreHQ service I'm launching. 🤫

Webflow allows embedded HTML content, so I thought it would be cool to embed this thread of how we built the #buildinpublic store right on the home page.

I quickly realized the Embed feature requires a hosting plan to be selected first. I thought I could do that last, but nope.

Unlike Rome, an e-commerce store can be built in a day (or even a few hours).

So when @thisiskp_ decided to make these hoodies, I pointed out that it would be fitting to share the entire process to launch his #buildinpublic store.

In this thread, I'll do just that...

Unlike Rome, an e-commerce store can be built in a day (or even a few hours).

So when @thisiskp_ decided to make these hoodies, I pointed out that it would be fitting to share the entire process to launch his #buildinpublic store.

In this thread, I'll do just that...

This thread is my attempt to #buildinpublic by sharing the highs and lows of operating an e-commerce store experiencing unprecedented demand.

If you enjoyed this, I recommend following the "Build In Public guy" himself, @thisiskp_, and pick up one of his new hoodies soon!