For the business type, my skills fit better with service-based companies than product-based, even though some product-based companies can benefit from my services, I will focus on service-based companies most specifically SAAS.
In order to describe this awesome process, I will use the following scene. If you have seen the movie The Founder with Michael Keaton, there is the following scene:
After almost a week of analysis, a huge down moment, checking plans, assessing new ideas, and chatting with amazing peeps who took their energy and time to share their knowledge with me.
Black Week is the heaviest season in my SEM agency.
Have seen lots of new digital offers and I can say that if you are doing zero to boost your digital presence (SEO or SEM) , you are still living in the 90s.