the 'value equation' by @AlexHormozi might be one of the best mental models I've seen this year. Making me re-examine our entire b2b pitch

#buildinpublic

My biggest B2B sales lesson from the past few months: always, ALWAYS, calendar the next action.

#buildinpublic

every startup founders dream: "I'm going to just code all day and people will find my product and buy online"

reality: *90% of time spent on marketing and selling*

#buildinpublic

Trying to get better at this #buildinpublic thing and share more. Things I’m battling with today:

1. Burnout.
Timezones + Workload + Introvert = lack of sleep and constant battery drain.

2. Flakiness
Lawyers routinely cancel/reschedule calls 5 minutes before a meeting.

I’ll take it!
#buildinpublic

Another big brand client joined us today. It feels incredible each time.
The hours + lack of sleep consistency is killing me, but our growth is steady and good, and becoming predictable.
My eyes are blurring now but trying to remember to share #buildinpublic

This was a nice realisation to make today🙏🏼
#buildinpublic

Our new onboarding is having a huge impact on client adoption rates.
What did we do? Pattern match current behaviour, white glove treatment and mutual action plans.

#buildinpublic

Hearing those magic words again!
#buildinpublic

Hearing those magic words more and more.
…Only took 8 months of focused iteration on our sales pitch 😂 @nathanclark_
#buildinpublic

Loved this feedback. We've been really focusing on the client onboarding experience.
#buildinpublic

So excited. Our mobile app is finally here!
#buildinpublic

BePrepared update:
- Finally got alignment across all B2B2C stakeholders
- Revenue ⬆️ 5x over last 12 months
- Revenue ⬆️ 430% since Jan
- Personal sleep deprivation matches growth

#buildinpublic #digitalassets

Finding myself in the odd position of people starting to buying our product to replace something they already have...but we don't know why 😂
#buildinpublic #talktocustomers

Spent a lot of time iterating on our sales pitch, trying to find the best framing, best order to present, best conversation points etc.
This year so far.
We were closing 44% at start of December last year.
#buildinpublic

Just achieved something I've been working towards for 3 years in a difficult, conservative, non-tech industry.
In a sales call today, I heard the magical words:
"It's a no-brainer"

#buildinpublic #Sales

Final testing on the mobile app!
#buildinpublic

If someone says that price is the only reason they can’t afford your product - should you give them a discount?
#buildinpublic

Today:
- Prep for this weeks meetings.
- Adjusted our pricing model based on feedback.
- 77 highly personalised outbound emails #buildinpublic

I get this feedback pretty frequently.
Is it the personalisation or product need?

#buildinpublic