I changed our homepage CTA from 'Join Waitlist' to 'Get Early Access' with a scarcity message 'Just 23 spots left!' and it increased conversion rates by 92%.
- 1-1 onboarding calls (doubles as GREAT user testing) - Short daily 'tip' emails (Superhuman does this for several weeks, I only have content for 10 days or so)
2 weeks ago I launched a beta version of getpickaxe.com, a Google Sheets add-on to help salespeople + entrepreneurs find new customers all from within Google Sheets.
Today (15th day), we just passed $4k in subscription MRR.