I am starting a new #buildinpublic experiment: write ~100 email subject lines and preview texts for one single #DTC or #ecommerce brand, every day.

While #iOS15 will disrupt how we practice #emailmarketing, the fundamentals- like intriguing, grab you by…lnkd.in/dmTgEvx

With a few modifications, I am starting a similar exercise.

I will be writing email subject lines and preview text for #DTC brands.

These emails will cover these types of users, written using the #JTBD framework, and I will publish them on Airtable.

#buildinpublic

And now, the assembled landing page!

There are some sections still half done, but I mistakenly hit publish and I am going to work on them tomorrow.

This is the first draft of the landing page offering email marketing services for eCommerce/DTC brands.

Thoughts? #buildinpublic

Had a lot of fun writing out the first draft of a blog post for @talkoot_hq where I argue that the #iOS14 privacy changes are a shot in the arm for many creative DTC brands.

Features Chinese live streamers, the merch store at the Augusta golf club, and MSCHF.

#buildinpublic

Here's the entire process, if you prefer it in video or want some more nuances.

I am going to update this thread with the finished landing page copy tomorrow- we will see how it looks #buildinpublic youtu.be/IAVCXxox4VY