This is where I do real #buildinpublic stuff and share my thought process behind the craziness you see on Twitter😅

The next issue drops in a few hours -

indiecreator.beehiiv.com

Not everyone can benefit from #buildinpublic

- Some startups need privacy early on
- Some founders aren't used to creating content
- And some folks are just too introverted to share things openly.

It's completely okay if you don't build in public.

Don't fall for the FOMO

Twitter is great for #buildinpublic but sometimes I feel it's a bit restrictive.

I find it hard to tell a deeper story on Twitter around what's going on in my mind and how I'm approaching my projects.

For that I use my newsletter.

The ups, downs, tips and tactics -

@BentoumiTech @Baremetrics @nathanbarry @ConvertKit Congratulations Khaled 👏👏👏

An open baremterics page will be ultimate #buildinpublic stuff 🙌

So should you #BuildInPublic?

Not if you're only looking for marketing and get some early users.

Nathan says its not worth the effort if its not for a mission

The ROI is just not there.

A good read on the topic is a post by @arvidkahl -

thebootstrappedfounder.com/too-many-eyes/

You can find numbers of very young companies as they use #BuildInPublic as a marketing strategy.

You can also find numbers of very large companies, as they are publicly traded.

But there's a huge gap in the middle - from $1M ARR to IPO.

CK fills the gap

He does it because he wants to help fellow founders

He actively blogs about the wins and losses at his company

In fact, CK started as a "Web app challenge - 0 to $5k MRR"

Back in 2012

Long before #BuildInPublic trend

Read the origin story

nathanbarry.com/starting-web-a…

None of ConvertKit's competitors share these numbers publicly.

Most companies that #BuildInPublic stop sharing numbers after reaching the $1M revenue mark.

At that stage, sharing is more harmful than beneficial.

Nathan Barry knows this.

Still he does it.

Why?

Do you #BuildInPublic?

Why do you do it?

To build an audience? to market your product?

Nathan Barry (@nathanbarry) does it as a mission💪

He wants to leave a trail behind for future founders to learn from.

Here's how Nathan does it,

(and why you probably shouldn't )

👇

"Show Your Work" by @austinkleon is an amazing book.

It is the original #buildinpublic Bible.

Every creator-entrepreneur should read and learn from it.

I'm a big fan 😅

I try to apply it's lessons everyday here on Twitter

I tried to capture my process in a blog post 👇

@trends_vc @dr @5harath @thisiskp_ @arvidkahl @JanelSGM @code_rams @monicalent @alexwestco @MeetKevon @damengchen @SimonHoiberg I'd say @nathanbarry is the original #buildinpublic guy.

He was doing it way before anyone else..

@jasonleowsg Thanks Jason, I'm always wary of using the #buildinpublic hashtag for my tweets. I'm never sure what content suits it and what doesn't. Just trying to share what I've learned so it might help someone 2 steps behind..
These threads don't go viral.

How writing a book can accelerate your business.

A true #buildinpublic thread by @MeetKevon

And if you're part of the #buildinpublic movement, check this out -

9 Lessons from Show Your Work:

I read "Show Your Work" by @austinkleon last year.

It's the original guide to #buildinpublic.

A must read for every creative entrepreneur.

Especially, if you want an authentic audience.

9 Lessons from the book that I apply every day.

How to "Show Your Work" on Twitter 👇

@jasonleowsg Indeed, that's why #buildinpublic works.

11. Kevon Cheung (@MeetKevon)

📚 Topics: Building in public, showing up right.

💎 Can't miss: His #buildinpublic guide, his cohort based course.

🧵His biggest lesson: Be authentic, share your journey with your audience.

publiclab.co/building-in-pu…

@MatthiasGabrie6 I love Austin Kleon's book "Show your work" on this. Try to practice it's ideas as much as I can.

Plus @MeetKevon and @arvidkahl are the best teachers of #BuildInPublic on Twitter.

Kevon's BIP guide is excellent to get started:

publiclab.co/building-in-pu…

@getbetterwithnb Yup!

#BuildInPublic or what Austin Kleon calls "Show Your Work"

You can't call it #buildinpublic if you are too afraid to fail in public.

Yes, people will cheer for you when you succeed.

But what they really want is an authentic journey.

Stories of failures that lead to success.

Not just a series of "win" tweets.

That's just marketing.