RW Shop Financials for Feb
(Compared to Jan. Spoiler: It wasn't pretty 😭)

📉 sales 59%
📈 CR 6%
📉 Total Orders 32%
📉 AOV 40%
📉 Returning customer 33%

#buildinpublic #shopify #soloFounder

Current status: Building a survey in @KnoCommerce to see what type of online group the @MtRainierWatch community / followers would join.

I've never really done a survey like this - did I miss anything?

#buildinpublic #solofounder

Still a #wip on the new login page for the @RainierWatchApp I'm designing and coding...

Which do you like better?

The cyan blue OR hot pink + purple? #design #buildinpublic #ui

One feature we've been working on for the @rainierwatchapp is uploading and posting of images on mountain out "reports".

It's going to be pretty sweet! I did some UI designing this morning before work (in tailwind).

Designer friends, I'd love your input! #buildinpublic

I just paid $120 in shipping for a few boxes of products (sweatshirts). 😳

note to self: make sure its worth it to ship heavy items like sweatshirts... I reckon I could have saved that much by using a local shop and avoid shipping costs. 🙈

#buildinpublic #liveandlearn

#monthlyRWupdate for July (compared to June)*

📈 Total sales: up 34%
📈 CR: 9.7% (up 26%)
📉 AOV: $40.52 (down 18%)
📉 Returning customer: 13% (down 47%)
📈 Orders: 133 (up 93%)

#buildinpublic #founder

(Haven't done this before but might start sharing more... 👍🏻 or 👎🏻)

One big pain point right now for users in our @RainierWatchApp reporting website is when location permission in the browser is disabled - so we can't use their location...

Here's a before and after (+ tooltip)

Sidenote - writing microcopy is hard. #buildinpublic

#buildinpublic

I wonder if sharing public sales for the RW Shop would be interesting to folks.

Yesterday:
Sales: $816
AOV: $116
CR: 8.97%

Not quite as good as an average pop up shop but still better than most online days for sales. I was expecting more to be honest

#buildinpublic

For Monday's big TV appearance, I'm working on a new pop up catering to people who will be coming from the tv show.

Then it will send them to a landing page with a special discount! (I only do sales like 1-2x a year so this is pretty rare)

My solid todo list before Mon:
- create bundle of featured products
- popup for email captures ("enter your email to get the bundle featured on the news")
- update hero and banner copy for bundle
- create LP

HUGE thx to @soundslikecanoe
@chrismeadej for ideas! ♥️#buildinpublic

I'm putting some final touches in and hoping we can launch this new mountain out reporting beta website this weekend!! 🎉

Whatcha think? There's sooo many little things I'm super obsessed with making good before beta goes out

#buildinpublic #isthemountainout

Goals for the weekend:
- launch new vintage shirts drop
- finish setting up advanced KNO commerce flows
- enjoy sun 😎
- finish and launch beta of RW App (app.rainierwatch.com)
- baby's 6 month birthday party with friends
- design new stickers

#buildinpublic

What u up to?

At @mtrainierwatch, I pretty much do all the things (in my spare time) - including design new packaging inserts!

Here's some new ones for 2022 I've been working on for weeks. I made new ones to include a "leave a review" QR Code (for @juniphq)

#buildinpublic #ecommercefounder

Super stoked on these new corduroy hats I'm working on for @mtrainierwatch - can you imagine seeing them in MRNP visitor center gift shops?! I can and I'm hoping this year will be the year 🤞🏻

Now I just gotta decide which colors to go with 🤔

#buildinpublic #apparelcompany

Working on a mockup teaser and PDP for some freaking awesome new @mtrainierwatch tees:

#buildinpublic #comingsoon

I'm working on adding @CheckoutPromos by @gilgNYC today to my @MtRainierWatch shopify storefront. It looks pretty slick so far!

If any DTC masters out there have a good strategy for a post purchase discount, please share! 😀 #buildinpublic #ecommerce #dtc

Looking at some stats from #BFCM #emailmarketing for my #DTC business (@MtRainierWatch). Looks like SMS wins over email! ✨🤳🏻 #buildinpublic

✉️
- AOV: $42
- Opens: 36%
- Clicks: 4%

📲 (all)
- AOV: $72
- CTR: 13%

📲 (VIP customers)
- AOV: $119
- CTR: 26%

Phew I think that's it. Per usual i have more todos than time, aka the life of a side hustler entrepreneur. #buildInPublic

I've got this testimonial section on the homepage of @MtRainierWatch and I made some updates. Basically now will be an autoplay carousel with more quotes instead of the 1x1 layout previously. #buildinpublic #dtc #ecommerce

Whatcha think?

Before (left) / After (right):

I'm sharing because I think its important to share failures, as Twitter is often just for sharing the positives, the wins.

Moral of the story: Running a bootstrapped small business on the side is hard. Note to self: Give yourself grace.

#buildinpublic #smallbusiness