The most crucial—and hard to craft—are the first three. Vision, mission, and values for a country gosh!

That's why I'm considering the #buildinpublic approach: to make the new #Ukraine's brand appealing to the world, not only to Ukrainians.

In case I decide to go with the idea, I will do it in "build-in-public" mode to receive feedback from a worldwide community.

#brand, #buildinpublic