Customer discovery interviews are crazy powerful...
*If* you avoid these common mistakes:
1. Asking people what they want 2. Asking people about future behavior 3. Relying too much on opinions 4. Talking to the wrong people 5. Talking to people at the wrong time
It is about feedbacks allowing you to change customers current choices.
Find out customers who are super-complainers. π Maybe... we have a chance to align our product journeys to help them to achieve the results faster & better.
His main suggestion is to ask me to find out who are customers that already share frustrations about the problems you are solving. Pitch to them is easier that pitch to someone who needs to develop that motivation.
One of our @ubc comp-sci co-op students, on his own accord, stayed up late last night (on a Saturday) and rewrote a core function of our application. This will leapfrog our entire roadmap by two months.