Is adding a newsletter signup form to a landing page worth a tweet?

I certainly think so 😅 and sharing is caring.

If you're looking for your next newsletter tool, give MailerLite a try.

Why?

#buildinpublic

How do you stand out as a consultant when there's a surplus of them?

That's the question a business coach asked me the other day.

Of course, it all boils down to positioning.

Read on for 6 lessons learned.

#buildinpublic

A Birdspotter user wrote a blog post and made a how-to video about my tool! 😲🤯

According to Google Translate, it's about social listening and market research.

Thanks, @YounesTalkDZ!

#buildinpublic

The good people coming from BetaList sure are curious.

(That's only trials. Not customers yet.)

#buildinpublic

That feeling, when your visitor and conversion numbers show some interest ...

... but your trial alert does not notify you ...

... and then you realize that the old saying "when your system is up 100%, your monitoring is broken" has some merit.

#buildinpublic

Earlier this year, I ran a Google Ads campaign for Birdspotter.

Here is...

🛠️ What I did
🍿 What happened
🤔 What I learned

#buildinpublic

1/10

Someone asked via SideProjectors yesterday if I'd sell Birdspotter.

How should I feel about this?

How often do you get this kind of ask?

#buildinpublic

🎯 Weekly activities 🎯

1⃣ Freelance self-marketing: Write the weekly content piece, up the LI engagement game, and speak at a meetup.

2⃣ Learn about Twitter ads. No half-ass approach as with the failed Google Ads.

What do you want to get done?

#buildinpublic

Over the last week, I added Birdspotter to 18 communities and launch sites.

Here are all the meta sources I used to find relevant sites.

And a wee glimpse into the process and the results so far.

#buildinpublic

🎯 Personal weekly goals 🏁

1⃣ Market myself 😉 Def priority as freelancing has to pay the bills better sooner than later.

2⃣ Plan Twitter Ads campaign for Birdspotter.

What do you want to get done this week?

#buildinpublic

8 product directory entries are done 👍

About a gazillion more to go 😩

Totally worth it 😅

(I will post all sources I used to find places to list Birdspotter when I'm done.)

#buildinpublic

🎯 Personal weekly goals 🏁

1⃣ Add Birdspotter to product directories

2⃣ More acquisition work

3⃣ Not really a goal, but: learn about Twitter Ads

And this Thursday, Birdspotter is featured on @10words_io 🥳

What do you want to achieve this week?

#buildinpublic

🏁 Weekly goal-setting-in-public 🎯

1⃣ Add me to freelancer portals

2⃣ Update Birdspotter landing page

3⃣ Add product to various directories

And the usual weekly content piece. But that's a habit now.

How do you want to advance your project(s) this week?

#buildinpublic

Marketing August #buildinpublic update: how I approach finding my first client for my freelance offer.

Actually, that was a question I've been in asked in a DM.

Why not share it with you, although it may sound obvious to some... And help others.

I'm using multiple approaches:

It took me less than a week to break my vow not to build new features...

...unless a *cough* user *cough* asks for it 😁

Introducing support for dedicated URL search for Birdspotter.

#buildinpublic

🎯 What are your goals this week? 🎯

And coming Sunday night, let us reflect together on what we've achieved 💪

#buildinpublic

First small steps into Marketing August, suitable for a slow Sunday:

👉 Updated LinkedIn and Xing profiles for freelancing offer
👉 Updated Twitter profile for side projects
👉 Prepared new OG images

Next up: more work on both landing pages.

#buildinpublic

From now on, I'm skipping build week.

Yes, that means that it's marketing only. And I won't code anything new unless a customer asks for it or it's a bug fix.

So let's see if I can generate "some" traction over "a period of time."

Stay tuned for updates 😊

#buildinpublic

Finished and shipped new engagement features.

Replies and quote tweets are now available for Birdspotter!

And the vital emoji picker. Sure, GIFs are equally important. Yet done is better than perfect 😉

#buildinpublic

I lost 7 leads because I broke my landing page and didn't notice it myself.

That was a clear signal to introduce automated smoke tests.

I settled with Playwright and really like it so far...

#buildinpublic