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Will Wallace
@IndieDevWill
So close! Reached my $100 self imposed limit.
Reddit Ads:
💰 Daily Spend: $1 - $5
🗓 Days running: 82
💲 Total spend: $103.60
👀 Impressions: 466,101
👨💻 Clicks: 1,008
💵 CPC: $0.10
⭐️ Free Trial Starts: 13
🥅 Sign ups: 0
🥂 Return on spend: $0.00
#BuildInPublic
#SaaS
#iosdev
April 12, 2021 3:06pm
Will Wallace
@IndieDevWill
App reviews are information gold. Not only yours. But also your competitors.
🙈I've been using my dev tool to spy on my competitors reviews! It's a great way to get a feel for what users are looking for in your space.
#BuildInPublic
#iosdev
#AndroidDev
appreviewbot.com/blog/competito…
April 2, 2021 3:11pm
Will Wallace
@IndieDevWill
Devs! At what point in your app do you ask for a review?
Is the best time still after a successful event?
#BuildInPublic
#iosdev
#AndroidDev
April 1, 2021 1:21pm
Will Wallace
@IndieDevWill
New MatterMost page is live.
Custom landing pages:
✅ @Slack
✅ @MSTeams
✅ @MatterMost
#BuildInPublic
#SaaS
#SlackBot
#TeamsBot
appreviewbot.com/mattermost/
March 31, 2021 4:45pm
Will Wallace
@IndieDevWill
There’s exceptions, but:
B2B - Excellent retention, steady, systematic.
B2C - Big churn, explosive/exciting, rollercoaster.
Agree or disagree?
#BuildInPublic
#SaaS
#iosdev
March 30, 2021 1:50pm
Will Wallace
@IndieDevWill
A positive review at the right time can have a huge impact.
I’ve been focusing on marketing a lot lately which I find challenging. This was a great reminder that my passion lies in building things of value.
Do positive reviews impact you?
#BuildInPublic
#iosdev
#AndroidDev
March 29, 2021 4:32pm
Will Wallace
@IndieDevWill
How it started vs. How it’s going.
#iosdev
#AndroidDev
#buildinpublic
March 17, 2021 1:37pm
Will Wallace
@IndieDevWill
3⃣ IF launching a new app AND a previous project is making money THEN spend from previous projects earnings on the launch of a new app.
How do you think about your ad spend as an indie?
#BuildInPublic
#iosdev
#androiddev
#adspend
March 15, 2021 1:40pm
Will Wallace
@IndieDevWill
When I run Facebook ads for Selfie-A-Day, I use a video of myself that I created in the app.
Result: I’m constantly getting roasted in the comments😂. Luckily they are funny and I always laugh at them.
#iosdev
#appdev
#mobiledev
#BuildInPublic
March 12, 2021 4:33pm
Will Wallace
@IndieDevWill
Took a stab at writing a listicle for my SaaS’s blog.
Realizing on my marketing journey that I need to write more. Build up that writing muscle💪
Any feedback is appreciated.
#BuildInPublic
#SaaS
#iosdev
#BuildInPublicStripe
appreviewbot.com/blog/best-slac…
March 9, 2021 5:03pm
Will Wallace
@IndieDevWill
I had no idea what to value the app so I tripled his offer asking for $15K. He emailed me back, $14K. I said yes.
We hopped on Skype, had a chat and transferred the money/app.
A fun moment on my indie hacker journey.
AskMeAnyhting⬇️
#BuildInPublic
#iosdev
#AppDev
#CoolStoryBro
March 8, 2021 3:55pm
Will Wallace
@IndieDevWill
🙌 Having a happy Friday over here! The momentum is building.
Hit $3K MRR for AppReviewBot!
#BuildInPublic
#SaaS
#iosdev
#milestone
March 5, 2021 4:33pm
Will Wallace
@IndieDevWill
Writing a blog post about adding apps to Slack.
Decided to break out Photoshop while creating images for it.
Any 1989 Batman fans?
How we looking? 👍 or 👎
#BuildInPublic
#iosdev
#Slack
#Batman
March 2, 2021 7:08pm
Will Wallace
@IndieDevWill
Reddit ads update:
Switched off the “Expand Targeting” option to try and optimize my ad spend.
Result: Killed my spend, apparently this feature was doing a lot.
Insight: I should try upping my bid for the subreddits I’m targeting.
#Redditads
#BuildInPublic
#iosdev
#SaaS
March 1, 2021 3:59pm
Will Wallace
@IndieDevWill
Reddit ads update:
💰 Daily Spend: $5
🗓 Days running: 23
💲 Total spend: $55.77
👀 Impressions: 259,503
👨💻 Clicks: 737
💵 CPC: $0.07
⭐️ Free Trial Starts: 6
🥅 Sign ups: 0
🥂 Return on spend: $0.00
#Redditads
#BuildInPublic
#iosdev
#SaaS
February 12, 2021 8:25pm
Will Wallace
@IndieDevWill
Reddit ads update ⬇️
I recently removed all the "interests" I added to this section of the audience selection. Forcing the ads to only show in my chosen subreddits. Since the change I have noticed an increase in free trial starts. Posting the numbers tomorrow.
#BuildInPublic
February 11, 2021 11:26pm
Will Wallace
@IndieDevWill
❌ I used to spend facebook ad money on my apps in big bursts.
e.g. $500 bucks on launch day, or $250 over the weekend
✅ My new ad spend motto: “Low & Slow”
e.g. $10 bucks a day for 30 days
#appdevs
#iosdev
#FacebookAds
#BuildInPublic
February 9, 2021 5:31pm
Will Wallace
@IndieDevWill
🍻After a long review process I am happy to announce:
AppReviewBot is officially a
@msPartner
and is listed in the
@MicrosoftTeams
app store.
#MicrosoftTeams
#PartnersMakeMorePossible
#SaaS
#BuildInPublic
February 4, 2021 5:04pm
Will Wallace
@IndieDevWill
Getting reliable return on ad spend data for my apps has been an ongoing struggle.😩
Getting reliable return on ad spend data for my website has been a walk in the park.😄
#iosdev
#SaaS
#adspend
#buildinpublic
February 3, 2021 4:15pm
Will Wallace
@IndieDevWill
As I work on new ideas, I remind myself what has worked for me in the past.
Mainly: Providing tangible value to the end user.
#BuildInPublic
#iosdev
January 28, 2021 2:59pm
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