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Today was really interesting.

- First, I wrote a new Atomic Essay for #ship30for30,
- then I planned a very simple architecture for the first version of @newsbundler. It looks like the old 2-tier schema will have a revival, here. Can't believe it!

#buildinpublic
Today, I created a new revenue calculator form for authors of a paid #newsletter. Try it for your own newsletter! #buildinpublic
Newletter owners!
You can now calculate your growth of income that is possible by bundling your newsletter with a similar one.
Check the new revenue calculator on our homepage on newsbundler.com
An experiment in storytelling and copywriting – feels totally different from the work that I do as a software engineer every day!

Let's see what happens when people read this. #ship30for30 #buildinpublic #marketingTwitter
@vh_frisch Our co-shipper @MeetKevon knows quite a bit about #buildinpublic. And of course, @arvidkahl is a lot into it, too! :-)
Whenever I #buildinpublic, it strikes me that I have (at least) two different audiences. If I had a team, I could specialize. As a solopreneur, I need to focus.

This essay shows you my current approach. What do you think about it? #ship30for30
@FFuglsbjerg @AClaybight Always happy to share! I'm building all this in public. #buildinpublic

This month, I joined the #ship30for30 community, and I ship 30 short essays about how I bootstrap yet another business, now. 🚒

This is today's essay. Tell me what you think:
Here is one proven way how to get a clear picture of the people that your business will serve:
✍️ Define a persona!

To show you an example, I describe how I captured a picture of @newsbundler's audience and how I will reach out to them:
#buildinpublic #ship30for30
Here is one proven way how to get a clear picture of the people that your business will serve:
✍️ Define a persona!

To show you an example, I describe how I captured a picture of @newsbundler's audience and how I will reach out to them:
#buildinpublic #ship30for30
To be able to reach out to the new audiences, I created a new Twitter account for the product.
The green profile icon is nice, isn't it? :-) #buildinpublic
Still iterating on the demo videos for GetTheAudience. I'm just uploading a new one (will take another 30min or so).

You'll be able to see it in the next tweet of this thread: #buildinpublic
πŸ‘‡πŸ‘‡πŸ‘‡
Today, I was slowed down in my writing. I had to learn that for my "building a new startup in public" diary, the Atomic Essay is not the best choice when used in isolation.

Read what formats I'll use instead! #buildinpublic #ship30for30
My first Atomic Essay about building a new, audience-driven startup. I will write more. See me succeed or fail – the story will continue for at least 30 days! #buildinpublic #ship30for30
This was Day #436 of the project, building GtA #buildInPublic:

βœ… Shot a screencast of the new Outreach Campaign Designer feature.
βœ… Revamped the homepage of GetTheAudience, according to the new positioning of the product.
βœ… Prepared for #ship30for30
Got the whole description of the outreach campaign designer tool on GetTheAudience.com now.

Not sure if that's too much detail, though.

What do you, my dear audience, think?
#buildinpublic
YAY, so pumped about the new Outreach Campaigns feature in GetTheAudience ENGAGE!

This 3-minute video shows you how to reach out to your audience, based on what they tweeted and on their current job-to-be-done: vimeo.com/662231236/5ef2…

Adding it to the homepage.
#buildinpublic
Worked on the intro to new demo videos for GetTheAudience, today.

- Shot the A-roll using the iPhone 11 camera
- Edited the footage
- Made the audio sound better
- Color-graded the film
- Saved it in 4k resolution

Pretty nice first result. Still room to improve. #buildinpublic
This is a good day for a bootstrapper.

All tests green on the staging platform.

Going live with the "audience outreach" feature, within the next hour!

#buildinpublic
The campaign also knows which job-to-be-done you want to talk about when reaching out to your audience! #buildinpublic
This was Day #427 of the project, building GtA #buildInPublic:

βœ… Wrote most of the code for the new "reach out to your audience" feature.
βœ… Made a short screencast about it. See the next tweet.
This was Day #424 of the project, building GtA #buildInPublic:

βœ… Gave the homepage of gettheaudience.com a new, animated headline.🧹
βœ… Put the ChristmasπŸŽ„tree into the living room and lighted it with gazillions of sparkling LEDs.πŸ’‘
Hey fellow SaaS owners, a quick question:

A new year is approaching – do you set goals for 2022?

I wonder whether I should set financial or growth goals at all.

Does it help to have goals or should I simply do my best to foster GetTheAudience?
#buildinpublic