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I was pretty embarrassed to announce my new project, @LinkfulApp.

I've been working on building a successful startup for 9 months, and all I have to show for that is 2 failed ideas.

But that's the whole point of #buildinpublic β€” to share the success and the failures.
Day 36 of #buildinpublic

I've made the decision to rewrite my journaling app @soli_team from Swift (iOS only) to @reactnative with Expo to make it available on iOS, web, and Android.

Will it be worth it?

Stay tuned πŸ™ƒ
Day 35 of #buildinpublic

Finally got my journaling app @soli_team ready to run facebook ads.

Reading through the facebook sdk to get everything set up was a pain, but finally done.

Ads go live tonight. Budget is $20/day for a week.

Excited to share the results!
Day 34 of #buildinpublic

I made the decision to try running paid ads with FB/IG ads as my first campaign.

I spent the past day setting up my app @soli_team with the facebook sdk, and honestly it was a headache lol.

Hoping to get some ads up and running later this week.
Day 33 of #buildinpublic

Did more street interviews to market my audio journaling app @soli_team.

6 interviews later I realized the audio was messed up.

Lesson learned: always double check the audio is working, and always film with a deadcat when recording outside.
Day 32 of #buildinpublic.

Just crossed $100 revenue for @soli_team , an audio journaling app that I built.

Livestreaming on TikTok has been a great way for me to sell the product to people.

This might be my sales strategy for now. Not scalable, but effective.
Day 32 of #buildinpublic and lately I've been debating whether to stop actively working on @soli_team and to pivot to a new product.

DAU has dropped to ~15 users, ~5 total paying users, and beginning to doubt myself whether it really solves a problem or not.
Day 30 of #buildinpublic.

With the experience I have growing a following of 160,000 followers on TikTok, I posted 3 organic marketing videos on TikTok and Instagram Reels, and here's how they performed.

Thread ⬇️
Day 29 of #buildinpublic

Posted my new social media content for my audio journaling app @soli_team.

I made brand new social media accounts on TikTok/Instagram rather than using my own (which has ~160,000 followers).

Here are the results (very interesting and surprising) ⬇️
Day 28 of #buildinpublic.

Spent all day doing street interviews and editing content for the week.

My social media idea is doing street interviews where I asked people what they're thankful for, what they think is beautiful, and what annoyed them today.

First post is tomorrow!
Day 27 of #buildinpublic
Spent most of the day brainstorming organic content ideas to grow @soli_team.

I have an exciting idea and I can’t wait to film and post it.

My big bet is that the Soli TikTok/IG page will be bigger than my personal page by the end of this year.
Day 26 of #buildinpublic

Just went live on TikTok to talk about my app @soli_team, and I generated 3 new sales.

Potential to try out this live selling more β€”Β it has potential to be a big acquisition funnel.

End of day stats: 6 subscriptions, $14 MRR, $69 ARR
Day 25 of #buildinpublic

Worked on setting up my landing page/blog via @webflow

Plan to write blog posts about the benefits of journaling/wellness topics to generate some organic SEO.

Planning to run some Google Ads campaigns as well, stay tuned πŸ‘€

getsoli.app
Day 24 of #buildinpublic

Been heads down getting this final feature done where I transcribe the audio recordings to text.

Submitting the build to the App Store tonight and then I’m working on getting 50 paying users by October 1st. πŸš€
Day 23 of #buildinpublic

Been pretty heads down finishing up the speech to text transcription feature for my audio journaling app @soli_team

Really anxious to finish it soon so I can start going hard on growth/marketing efforts. Feel like I'm going to learn a lot from it!
Day 22 of #buildinpublic

Worked on adding a speech-to-text transcription string in @soli_team.

Close to wrapping up, but I want to QA it a bit more to make sure it is bug free.

Once this feature is done, I won't be building any new features until I get 50 paying users.
Day 21 of #buildinpublic

It hurts seeing a steep drop off in DAU, but that initial spike was from my launch, so drop off is expected.

This is part of the process, and I just have to double down on growth and engineering the best experience for the users who keep coming back.
Day 20 of #buildinpublic

Worked on this onboarding screen for new users.

Spent more time in Canva making the screens than actuallly coding it πŸ˜…
Sometimes I go to Twitter to distract myself and then I see everyone else posting their progress about #buildinpublic and that motivates me to get back to work pretty quickly lol.

Anybody else feel this? πŸ˜…
Day 19 of #BuildInPublic

Spent all day editing a Youtube video to get some more top funnel recognition for Soli.

Then, I found a bug in the latest release so now I'm debugging it.

Never a boring moment πŸ˜