Why search ads are a 4-letter word in the creator community?

If there is demand & you can run them profitably, why wouldn't you?

Plus it’s like outsourcing. You’re hiring a salesperson to sell for you 24/7.

Ads are an investment.

#ppcchat #buildinpublic #marketingtwitter

Why are ads a 4-letter word in the #creator community?

If there is demand & you can run them profitably, why wouldn't you?

Ads are like hiring a salesperson to promote your stuff 24-7-365.

Then you're free to work on higher-value tasks.

#buildinpublic #soloprenuers #ppcchat

Feel too old to start a business?

This might surprise you.

I just finished reading "Never Trust Your Gut" by @SethS_D

From 2007 - 2014 The average age of a business founder in the US is 41.9.

Does that average go up, down, or stay the same in the near future?

#buildinpublic

Paid search ads are a 4-letter word in the #creator community.

Why?

If there is demand & you can run them profitably, why wouldn't you?

Investing in ads is like hiring someone to market your business 24-7.

Invest in ads & multiply.

#buildinpublic #ppchat #marketingtwitter

Paid search ads are a 4-letter word in the #creator community.

Why?

If there is demand and you can run them profitably, why wouldn't you?

Investing in ads is almost as good as printing money.

Be smart. Invest in ads.

#buildinpublic #ppchat #marketingtwitter

Feel too old to start something?

This might surprise you.

I just finished reading "Never Trust Your Gut" by @SethS_D

From 2007 - 2014 The average age of a business founder in the US is 41.9.

Does that average go up, down, or stay the same in the near future?

#buildinpublic

A realization…

The older I get 3 things I seem to never get tired of:

1. Digital marketing what not
2. Hearing/encouraging success stories
3. Urge to share/discuss good music

Combining them could create a fun and rewarding business.

🤔

#buildinpublic #entreprenuership

A surprise when researching the #musicpodcast market...

📊 Most people "discover' podcasts via search

🤔 Was thinking of #FacebookAds but this puts #GoogleAds in play where I can leverage some social and search.

❓ Which would you choose?

#buildinpublic update

Downloaded a free trial of the @HindenburgNews audio editor.

So far, so good. Very clean, intuitive with perfect amount of features to create a podcast.

Good alternative to DAW for podcast because much functionality can get in the way.

#musicpodcast #buildinpublic update

Been looking into using @mixcloud to use as another channel for @musicmeltingpod.

Would be a great addition. Just trying to wrap my head around how to create with it, import past episodes, and add them into my workflow.

#musicpodcast #buildinpublic update

#buildinpublic #marketingtwitter update

The "belief statement framework" I promised (pictured).

Basically, the idea is to create a statement that makes your ideal client/customer believe that your product or service is the ONLY one that can help them.

Here's an overview...
🧵

What you’ll see in my Twitter feed:

1. Marketing musing from 10+ years of PPC management.

2, Updates/lessons from my #buildinpublic music podcast project.

3. Encouragement for creators, entrepreneurs, biz owners.

Follow me @CoreyKMedia to learn from my wins/mistakes.

#buildinpublic update

Found a quick way to 2X my ad revenue on the existing #podcast episodes.

Just put ads on ALL your episodes.

DOH! 🤦‍♂️

Just realized nearly half of my episodes didn’t have ads on them.

An easy fix that should help these numbers⬇️
twitter.com/CoreyKMedia/st…

#buildinpublic update

I am not starting this project from scratch.

Here are numbers 38 episodes in.

That is with very little marketing.

The encouraging part is that the #podcast continued to grow even when not publishing or promoting new episodes for months at a time.

#buildinpublic update

Today I focused on getting clear about my goals for the project.

Shared the update via video because I've been meaning to see how they work on Twitter. Watch below.

Project Kickoff framework by @ShaanV

@NotionHQ template was shared in a @jspector email

#buildinpublic update

1. I did a deep dive on the #musicpodcast market size over the weekend. Wow!

2. Spent time crafting a better USP using an effective belief statement framework I found in a copywriting book.

More on each in future #bip tweets.

Which should I post first?

Biggest #buildinpublic challenge so far...

Finding the balance between how much time and effort to spend on the #bip side vs the thing I'm building side.

Each side constantly battling for mindshare.

#creators...

how do "you" find the right balance?

Questions for #buildinpublic founders...

1. Is it best to keep your BIP report & project separate? (ie: separate Twitter acct's)

2. Besides Twitter, what is a good place/platform to document the journey? A home to present w/ text, audio, & video.

Any help is much appreciated.

#buildinpublic idea

Thinking I could spend more time building out my
@musicmeltingpod #podcast.

Would be MANY audience building & marketing lessons in there (especially in a tough niche to monetize).

Comment Yes or No if you'd follow this? Thoughts welcome.

🙏 @arvidkahl

@arvidkahl does it again...

Inspired a potential #buildinpublic idea. Been thinking I need to spend more time building out my @musicmeltingpod podcast.

Didn't think that would fit here BUT there would be MANY audience building & marketing lessons in there.

What do you think?