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Last year at @MicroConf a quote from @aprildunford caught my attention. Paraphrased:

"Make your website a buyer's guide for a tool like this."

I'm adding these targeted FAQ sections on several pages throughout the new @Clarityflow site. #buildinpublic
Big news ๐Ÿš€

My product @ZipMessage is changing its name to @Clarityflow.

This move has been a year in the making. Here's the story of how we got here...

(#buildinpublic ๐Ÿงต)
I spent about 4 working days designing and building this feature (๐Ÿ‘†) last week.

In the spirit of #buildinpublic, here were some of the design decisions that went into it:
- Made the top nav sticky when scrolled so that nav & CTA are always visible.

- Improved keyboard accessibility on top nav.

#buildinpublic
Thanks for following this #buildinpublic project ๐Ÿ™

I would love if youโ€™d sign up for zipmessage.com and try it for your next async conversation with a teammate or client. I want your feedback!

Now back to work on our roadmap :)
Glad to finally ship the zipmessage.com redesign ๐Ÿš€ This was a beast of a project!

Before I turn my focus to what's next in the roadmap (lots!), here's a recap of how this came together.

๐Ÿงต #buildinpublic
The folks at @SVGatorApp asked me to show my work for a case study... So in the spirit of #buildinpublic, I'm sharing what I sent them!

How I created animations to show the product in the upcoming zipmessage.com redesign:

zipmessage.com/brian/9bfa11bcโ€ฆ
Can't stop playing with animated svgs on the upcoming ZipMessage site. Hover states in the features tour section. #buildinpublic
A little weekend #buildinpublic playing with animated SVGs on the upcoming ZipMessage redesign.
Responsive nav for the new marketing site is ready. Always the most tedious part to build. #buildinpublic
Redesigned the pre-record countdown in ZipMessage. #buildinpublic
While the new @ZipMessage site redesign is in the works, I'm updating the app UI styles to match.

#buildinpublic
Part 2 of our new batch of comparison pages.

This one compares ZipMessage to 'Zoom Fatigue'.

#buildinpublic
'Zoom Fatigue' is real.

It's why we love async for our remote team and conversations with customers.

The 4 ways ZipMessage breaks 'Zoom Fatigue':
๐Ÿงต
The first of a series of comparison pages for ZipMessage.

I'll post a thread for each one the rest of the week. Thoughts?

#buildinpublic
Loom led the way with sending video messages off to others.

We believe there's an opportunity for a different take. A more conversational approach to async.

The 3 ways ZipMessage differs from Loom:
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"Competitor comparison" pages are this week's project.

Some of these aren't competitors though. More like "adjacents". The "vs." part is more situational.

Not making the case for "switching away" but rather, the situations when this is better.

Shipping soon... #buildinpublic
Rough wireframe for the zipmessage.com refresh. No design work yet. Just drafting copy ideas with general page flow (all work in progress).

#buildinpublic
Planning the next iteration of zipmessage.com marketing site.

Step 1: Site map.

Main navigation, Page URLs/titles, sections for each page, draft headlines copy.

#buildinpublic
THANK YOU for following along with this journey from start to exit.

My #BuildInPublic journey continues with @ZipMessageApp ๐Ÿ™‚