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Following a similar move by @arvidkahl a few weeks ago, I felt inspired to spend the morning doing something I have wanted to do for a while: implement Purchasing power parity so my SaaS subscriptions are more affordable in countries with lower purchasing power. #buildinpublic
The kind of result I love to see :). After redesigning my pricing page, the number of people choosing the annual plan went from less than 10% to 57% which is great because education SaaS tend to have pretty high churn rates. #buildinpublic
This is the new pricing page with both plans immediately visible side-by-side. 75% of users now choose the monthly plan and 25% choose yearly. Too early to reach statistical significance but early results are promising.
Made a few changes to my SaaS pricing page last week. The goal was to increase the number of yearly signups.

Here is what I did and the results so far!

#buildinpublic
Interacting with customers is both my favourite and least favourite aspect of running a B2C business. Most people are lovely but it's incredible how rude some people can be. When this happens my policy is simple: refund and block. #buildinpublic
After years of growth, my blog French Together started declining in March 2021.

I tried to fix it but came to the conclusion it had more to do with the market than anything else.

So instead, I learned how to code and built a SaaS.

#buildinpublic

growwithless.com/early-2022-ret…
My early 2022 retrospective is ready! I share:

- My stats for 2022
- Why I decided to switch from course to SaaS
- How the switch is going (it didn't start well)
- What I plan to do next

growwithless.com/early-2022-ret…

#buildinpublic
My favourite part of learning how to code/ building my SaaS is finding a complex (for me) problem I want to solve, having no idea how to solve it and then trying various ways of solving it til I find something that works. It's strangely addictive. #buildinpublic
8 trial signups for the French Together app this week. May not sound like much but it makes me really happy :)
#buildinpublic
After a frustratingly slow start (0 signups the first week), the French Together app is now getting an average of 2 trial signups per day with most converting to paid. All thanks to the magic of copywriting! #buildinpublic
I'm looking for inspiration for my upcoming growth/income report. Who are some creators/bloggers who publish reports/restrospectives you enjoy reading?

#buildinpublic
Thinking about restarting my blog and sharing what I’m learning launching my language learning SaaS. What is and isn’t working but also SEO experiments and A/B tests I’m running. Would that be interesting? #buildinpublic
Just a few hours after publishing a new landing page for my SaaS, someone signed up for a free trial! :)

It could, of course, be coincidental but I'm hoping it's a sign the new page converts much better. Fingers crossed!

#buildinpublic
The page has been live for a week and it converts at 0%. Not great...

So I decided to rewrite it completely. Any feedback?
app.frenchtogether.com
#buildinpublic
Decided to try a new approach. #1 is the initial solution-focused headline. #2 is a problem-focused hook I'm hoping will convert better since most visitors aren't solution-aware.

Now debating whether to A/B test it or just go with #2 directly. What do you think?

#buildinpublic twitter.com/BenjaminHouy/s…
One thing I didn’t expect when launching a SaaS is that it seems much harder to convince people to sign up for a free trial than to buy a 129 USD course. #buildinpublic
Just got my first trial signup for the French Together app today! Fingers crossed they won't cancel before the end of the 7-day trial :)

#buildinpublic
After spending more than a year learning how to code and building it for the past few months, my app is finally ready for launch.

Sending the first launch email today, wish me luck!

#buildinpublic
It feels like I have been “almost ready” to launch my SaaS for weeks but the list of todos seems endless. Does it ever end? #buildinpublic
It's easy to feel isolated when working for yourself but don't forget that there are lots of people who would be happy to help you when you get stuck. All you need to do is ask. #buildinpublic
Decided to try a new approach. #1 is the initial solution-focused headline. #2 is a problem-focused hook I'm hoping will convert better since most visitors aren't solution-aware.

Now debating whether to A/B test it or just go with #2 directly. What do you think?

#buildinpublic twitter.com/BenjaminHouy/s…
Took a first stab at creating the front page for my SaaS. Any feedback would be greatly appreciated! :)
app.frenchtogether.com

#buildinpublic
Took a first stab at creating the front page for my SaaS. Any feedback would be greatly appreciated! :)
app.frenchtogether.com

#buildinpublic