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Going to A/B the following sales page headlines for French Together. Which one do you think will win? (see next tweet for headlines)

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When I’m doing marketing, I feel bad I’m not coding. When I’m coding, I feel bad I’m not doing marketing. Can’t win :)

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A few days ago, I decided to run a Bastille Day flash sale for my SaaS. Today I'm ending it early because sales numbers are way lower than they should be.

Disappointing but it happens. Time to go back to the drawing board and figure out what went wrong.

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A few days ago, I decided to run a Bastille Day flash sale for my SaaS. Today I'm ending up early because sales numbers are way lower than they should be.

Disappointing but it happens. Time to go back to the drawing board and figure out what went wrong.

#buildinpublic #SaaS
This week has been really productive. Here is what I did:

- Added flashcards to my app so students can review vocabulary more easily. My first big feature since the launch.
- Set up @GleapSDK to make it easier for students to request features and signal bugs.

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For the first time in over a year, I finally have a decent amount of signups. Learning how to code and switching from course to SaaS was hard but it feels amazing to finally be able to focus on improving my app instead of worrying about running out of money.
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Both pages seem to convert identically so far. Going to run the test for a few more weeks though. (Ignore the participants numbers, they are totally wrong.)

#buildinpublic #SaaS twitter.com/BenjaminHouy/s…
Starting an A/B test with much shorter copy for the FT app.

Since most visitors are solution-aware, the new variant doesn't try to convince them to learn conversational French and directly explains why the app is the best way to do that instead.

#buildinpublic #saas
The French Together app launch is now over and the results are in!

62,439 people emailed
300 trial signups (0.48%)
84% trial to paid conversion rate (really happy with that)
128 annual plan sales
124 monthly plan sales

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Just added payment method icons to my pricing page. Hoping the PayPal and Apple Pay logos in particular will reassure people who are worried it may be hard to cancel their subscription. #buildinpublic
Looks like updating my pricing page to make the annual plan more attractive is paying off.

In the last 30 days, I had:

143 signups to the annual plan
166 signups to the monthly plan

#buildinpublic #SaaS
The kind of result I love to see :). After redesigning my pricing page, the number of people choosing the annual plan went from less than 10% to 57% which is great because education SaaS tend to have pretty high churn rates. #buildinpublic
Starting an A/B test with much shorter copy for the FT app.

Since most visitors are solution-aware, the new variant doesn't try to convince them to learn conversational French and directly explains why the app is the best way to do that instead.

#buildinpublic #saas
Last 2 launch emails scheduled. My first SaaS launch is almost done. 241 signups so far, I’m hoping the number will have doubled tomorrow.

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Help! I keep getting emails from people saying they can't figure out how much my app costs...

Even though the pricing page seems very easy to find to me.

What am I doing wrong? Is it truly difficult to figure out how much the app costs?
app.frenchtogether.com

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The French Together app launch is going well so far. 200 trial signups and there are still 2 days to go.

Depending on the trial to paid conversion rate, this could be my best launch ever.

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Sales are nice but what makes me really happy is getting emails from people who can't wait to get started with the app or ask me to add more languages.

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Just sent the first French Together app launch email. Here's what I expect to happen next:

- 10 minutes in. Why hasn't anyone signed up yet?
- 1 hour in. Quite a few signups already, I'm going to be rich.
- 3 days later. Not bad but I will do better next time.
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After a year of learning and creating, I'm finally ready to launch my SaaS.

I just sent the first pre-launch email to 62,285 subscribers. Wish me luck!

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2 months ago, I started running an A/B test promoting my new app alongside my existing course.

After months of tests and optimizations, the app is finally more profitable than the course.

Time to discontinue the course and focus on growing the app! :)
#buildinpublic
I can’t decide whether launching my SaaS to my entire email list in the coming week is exciting or terrifying. #buildinpublic
Following a similar move by @arvidkahl a few weeks ago, I felt inspired to spend the morning doing something I have wanted to do for a while: implement Purchasing power parity so my SaaS subscriptions are more affordable in countries with lower purchasing power. #buildinpublic