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Today for the first time ever, I removed a feature from the French Together app.

I coded it quickly after a user requested it but didn't think it through and it ended up causing lots of issues.

Back to the drawing board!
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Any indie founders and #buildinpublic folks on Mastodon?

Reply with your username! :)
October is over and I missed my MRR goal but not by much.

On the plus side:

- 143% increase in trial signups
- Churn down from 9.5% to 6.6%
- Lots of lessons learned (see link in next tweet)

I have a good feeling about November :).

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My goal for October was to reach 500 students and £4k MRR.

It looks like it may happen :)

#buildinpublic #SaaS
My goal for October was to reach 500 students and £4k MRR.

I'm curious to see if it will happen.

#buildinpublic #SaaS
Lots of French Together students cancel because they find it hard to find the right lessons for their level.

So today I added a filter by level on the lessons page. A tiny change that was surprisingly hard to implement and will hopefully reduce churn.

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Me: feeling proud of the app I designed.
Students: I can't even figure out how to go to the next lesson, please cancel.

The student decided not to cancel after I showed her how to navigate between lessons but this is clearly a huge UX fail.

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Just got a new chargeback. Especially annoying considering I have a 60-day moneyback guarantee and they could just have asked for a refund.

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A few years ago, I wrote a sales page that has since generated $100k+ in revenue for French Together. After all these years, I felt like it was time to improve it.

Old page:
app.frenchtogether.com/control
New page:
app.frenchtogether.com

Here are the changes I made:

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3 months after launching the French Together app and I'm almost at £3,000 MRR.

Growth has been slower than expected but at least it's going up :).

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Second launch scheduled for the French Together app!

By the end of next week I will either think I'm on top of the world or cry uncontrollably.

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July is almost over and I missed my revenue goal by quite a bit. On the plus side:

- 17% MRR increase £2,089 => £2,443
- 115 trial signups. 70% trial to paid
- Several emails from students saying they love the app and are already seeing results

#buildinpublic #SaaS
My current visitor to trial conversion rate sucks (0.06%)

So today I'm trying something new. Instead of turning visitors into email subs and email subs into trial users, I added a CTA bar directing visitors to the sales page directly.

Let's see how it converts!

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I just realized the MRR calculation in @ProfitWell includes annual sales. Makes sense in retrospect but it means my revenue for this month will be a lot lower than I thought.

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Still recovering from COVID so I focused on small but useful tasks this week:

- Switching to the same font (Sofia Pro) for the FT blog and app so it looks coherent
- Improving my home office because my current setup kills my back
- Ordering a HÅG Capisco chair

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Is there any good Twitter Community for SaaS founders? I joined a few but they are extremely quiet.

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Going to A/B the following sales page headlines for French Together. Which one do you think will win? (see next tweet for headlines)

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When I’m doing marketing, I feel bad I’m not coding. When I’m coding, I feel bad I’m not doing marketing. Can’t win :)

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