A few years ago, I wrote a sales page that has since generated $100k+ in revenue for French Together. After all these years, I felt like it was time to improve it.
July is almost over and I missed my revenue goal by quite a bit. On the plus side:
- 17% MRR increase £2,089 => £2,443 - 115 trial signups. 70% trial to paid - Several emails from students saying they love the app and are already seeing results
My current visitor to trial conversion rate sucks (0.06%)
So today I'm trying something new. Instead of turning visitors into email subs and email subs into trial users, I added a CTA bar directing visitors to the sales page directly.
I just realized the MRR calculation in @ProfitWell includes annual sales. Makes sense in retrospect but it means my revenue for this month will be a lot lower than I thought.
Still recovering from COVID so I focused on small but useful tasks this week:
- Switching to the same font (Sofia Pro) for the FT blog and app so it looks coherent - Improving my home office because my current setup kills my back - Ordering a HÅG Capisco chair