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Looks like updating my pricing page to make the annual plan more attractive is paying off.

In the last 30 days, I had:

143 signups to the annual plan
166 signups to the monthly plan

#buildinpublic #SaaS
The kind of result I love to see :). After redesigning my pricing page, the number of people choosing the annual plan went from less than 10% to 57% which is great because education SaaS tend to have pretty high churn rates. #buildinpublic
Starting an A/B test with much shorter copy for the FT app.

Since most visitors are solution-aware, the new variant doesn't try to convince them to learn conversational French and directly explains why the app is the best way to do that instead.

#buildinpublic #saas
Last 2 launch emails scheduled. My first SaaS launch is almost done. 241 signups so far, I’m hoping the number will have doubled tomorrow.

#buildinpublic
Help! I keep getting emails from people saying they can't figure out how much my app costs...

Even though the pricing page seems very easy to find to me.

What am I doing wrong? Is it truly difficult to figure out how much the app costs?
app.frenchtogether.com

#buildinpublic
The French Together app launch is going well so far. 200 trial signups and there are still 2 days to go.

Depending on the trial to paid conversion rate, this could be my best launch ever.

#buildinpublic
Sales are nice but what makes me really happy is getting emails from people who can't wait to get started with the app or ask me to add more languages.

#buildinpublic
Just sent the first French Together app launch email. Here's what I expect to happen next:

- 10 minutes in. Why hasn't anyone signed up yet?
- 1 hour in. Quite a few signups already, I'm going to be rich.
- 3 days later. Not bad but I will do better next time.
#buildinpublic
After a year of learning and creating, I'm finally ready to launch my SaaS.

I just sent the first pre-launch email to 62,285 subscribers. Wish me luck!

#buildinpublic
2 months ago, I started running an A/B test promoting my new app alongside my existing course.

After months of tests and optimizations, the app is finally more profitable than the course.

Time to discontinue the course and focus on growing the app! :)
#buildinpublic
I can’t decide whether launching my SaaS to my entire email list in the coming week is exciting or terrifying. #buildinpublic
Following a similar move by @arvidkahl a few weeks ago, I felt inspired to spend the morning doing something I have wanted to do for a while: implement Purchasing power parity so my SaaS subscriptions are more affordable in countries with lower purchasing power. #buildinpublic
The kind of result I love to see :). After redesigning my pricing page, the number of people choosing the annual plan went from less than 10% to 57% which is great because education SaaS tend to have pretty high churn rates. #buildinpublic
This is the new pricing page with both plans immediately visible side-by-side. 75% of users now choose the monthly plan and 25% choose yearly. Too early to reach statistical significance but early results are promising.
Made a few changes to my SaaS pricing page last week. The goal was to increase the number of yearly signups.

Here is what I did and the results so far!

#buildinpublic
Interacting with customers is both my favourite and least favourite aspect of running a B2C business. Most people are lovely but it's incredible how rude some people can be. When this happens my policy is simple: refund and block. #buildinpublic
After years of growth, my blog French Together started declining in March 2021.

I tried to fix it but came to the conclusion it had more to do with the market than anything else.

So instead, I learned how to code and built a SaaS.

#buildinpublic

growwithless.com/early-2022-ret…
My early 2022 retrospective is ready! I share:

- My stats for 2022
- Why I decided to switch from course to SaaS
- How the switch is going (it didn't start well)
- What I plan to do next

growwithless.com/early-2022-ret…

#buildinpublic
My favourite part of learning how to code/ building my SaaS is finding a complex (for me) problem I want to solve, having no idea how to solve it and then trying various ways of solving it til I find something that works. It's strangely addictive. #buildinpublic
8 trial signups for the French Together app this week. May not sound like much but it makes me really happy :)
#buildinpublic
After a frustratingly slow start (0 signups the first week), the French Together app is now getting an average of 2 trial signups per day with most converting to paid. All thanks to the magic of copywriting! #buildinpublic
I'm looking for inspiration for my upcoming growth/income report. Who are some creators/bloggers who publish reports/restrospectives you enjoy reading?

#buildinpublic