The kind of result I love to see :). After redesigning my pricing page, the number of people choosing the annual plan went from less than 10% to 57% which is great because education SaaS tend to have pretty high churn rates. #buildinpublic
Starting an A/B test with much shorter copy for the FT app.
Since most visitors are solution-aware, the new variant doesn't try to convince them to learn conversational French and directly explains why the app is the best way to do that instead.
Sales are nice but what makes me really happy is getting emails from people who can't wait to get started with the app or ask me to add more languages.
Just sent the first French Together app launch email. Here's what I expect to happen next:
- 10 minutes in. Why hasn't anyone signed up yet? - 1 hour in. Quite a few signups already, I'm going to be rich. - 3 days later. Not bad but I will do better next time. #buildinpublic
Following a similar move by @arvidkahl a few weeks ago, I felt inspired to spend the morning doing something I have wanted to do for a while: implement Purchasing power parity so my SaaS subscriptions are more affordable in countries with lower purchasing power. #buildinpublic
The kind of result I love to see :). After redesigning my pricing page, the number of people choosing the annual plan went from less than 10% to 57% which is great because education SaaS tend to have pretty high churn rates. #buildinpublic
This is the new pricing page with both plans immediately visible side-by-side. 75% of users now choose the monthly plan and 25% choose yearly. Too early to reach statistical significance but early results are promising.
Interacting with customers is both my favourite and least favourite aspect of running a B2C business. Most people are lovely but it's incredible how rude some people can be. When this happens my policy is simple: refund and block. #buildinpublic
My favourite part of learning how to code/ building my SaaS is finding a complex (for me) problem I want to solve, having no idea how to solve it and then trying various ways of solving it til I find something that works. It's strangely addictive. #buildinpublic
After a frustratingly slow start (0 signups the first week), the French Together app is now getting an average of 2 trial signups per day with most converting to paid. All thanks to the magic of copywriting! #buildinpublic
I'm looking for inspiration for my upcoming growth/income report. Who are some creators/bloggers who publish reports/restrospectives you enjoy reading?